Saif AhmedSaif Ahmed , an accomplished academic and researcher in business research and data analysis, brings a wealth of knowledge and experience to his work, significantly enhanced by notable scholarships that underscore his potential and dedication to technlogical advancements in his field. His academic journey is distinguished by an MBA in Marketing and a BBA in Human Resource Management from MAHSA University, Malaysia, complemented by advanced doctoral research in Value Co-Creation and Artificial Intelligence at Universiti Kebangsaan Malaysia, funded through prestigious research grants. A recipient of the AWS AI & ML Scholarship Program by Amazon Web Services, Saif has demonstrated exceptional aptitude in cutting-edge fields, positioning him at the forefront of AI and ML research. This scholarship, aimed at nurturing talent in AI and ML, reflects his potential to contribute significantly to these areas. Additionally, the Commonwealth of Learning’s Skills for Work initiative and the Zanalah Scholarship further highlight his commitment to leveraging technology for academic and professional advancement. Dr Ahmed's professional background, marked by roles in data analysis, project management, and statistical data collection, combined with his scholarly endeavors, presents a rich tapestry of expertise. His work, widely published in esteemed journals, spans a variety of topics within digital marketing strategies and consumer behavior, informed by his profound understanding of analytical tools like SPSS and SmartPLS. These accomplishments, supported by his scholarship awards, illustrate Saif's dedication to bridging theoretical research with practical applications, contributing valuable insights into marketing strategies and business models in the digital age. Read More Read Less