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Naresh K Malhotra

Naresh K MalhotraDr. Naresh K. Malhotra is Senior Fellow, Georgia Tech CIBER and Regents Professor Emeritus, Scheller College of Business, Georgia Institute of Technology, USA. He is Chairman of the Emerging Markets Conference Board the Lead Program Co-Chair of the anual conferences organized by the Board. He has published more than 140 papers in major refereed journals. In addition, he has also published numerous refereed articles in the proceedings of major conferences. In addition, he has also published numerous refereed articles in the proceedings of major national and international conferences. Several articles have received best paper research awards. Read More Read Less

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Operations Management: Processes and Supply Chains, Global Edition53 %
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Relationship Marketing Re-Imagined
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₹868
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30 Apr 2016
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Review of Marketing Research
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₹3,470
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01 Jan 2008
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Artificial Intelligence in Marketing50 % NR
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13 Mar 2023
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Review of Marketing Research
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₹2,228
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01 Dec 2009
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Customer Relationship Marketing: Theoretical And Managerial Perspectives
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Essentials of Marketing Research : A Hands-on Orientation19 %
Publisher: Pearson Education
3.7 (7)
₹860
₹697
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April'2016
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8.
Marketing Research
Publisher: FT Press
4.5 (2)
₹3,813
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17 Jul 2012
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9.
Marketing Accountability for Marketing and Non-Marketing Outcomes50 % NR
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27 Sep 2021
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High Performance Computing, Smart Devices and Networks37 %
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High Performance Computing, Smart Devices and Networks37 %
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12.
Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference37 %
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₹7,213
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27 May 2015
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13.
Review of Marketing Research
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₹4,078
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26 Jun 2013
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14.
Marketing In and For a Sustainable Society
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05 Jul 2016
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Review of Marketing Research
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02 Dec 2010
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16.
Toward a Better Understanding of the Role of Value in Markets and Marketing
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Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference37 %
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02 Dec 2014
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18.
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference37 %
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₹7,213
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24 Sep 2016
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