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Naresh K Malhotra

Naresh K MalhotraNaresh K. Malhotra, PhD, is senior fellow, CIBER and Regents' Professor Emeritus, Scheller College of Business, Georgia Institute of Technology. A marketing legend, he also received the Academy of Marketing Science CUTCO/Vector Distinguished Marketin Educator Award, Best Professor in Marketing Management by Asia Best B-School among others. Dr. Malhotra is also an ordained minister of the Gospel, a member and Deacon, First Baptist Church, Atlanta, and President of Global Evangelistic Ministries, Inc. Read More Read Less

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1.
Vulnerable Consumer48 %
Vulnerable Consumer
By: Naresh K Malhotra, Angela Y Lee, Angela Y. (Northwestern University, USA) Lee
Publisher: Emerald Publishing Limited
No Review Yet
₹10,664
₹5,545
Binding:
Hardback
Release:
24 Jun 2024
Language:
English
Available
Ships within 12-14 Days Explain..
2.
Artificial Intelligence in Marketing48 %
Artificial Intelligence in Marketing
By: Naresh K Malhotra, Olivier Toubia, K. (Yale University, USA) Sudhir, Olivier (Columbia University, USA) Toubia, K Sudhir
Publisher: Emerald Publishing Limited
No Review Yet
₹12,728
₹6,619
Binding:
Hardback
Release:
13 Mar 2023
Language:
English
Available
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3.
High Performance Computing, Smart Devices and Networks37 %
High Performance Computing, Smart Devices and Networks
By: Ruchika Malhotra, Naresh Babu Muppalaneni, Ripon Patgiri, L Sumalatha, S M Warusia Yassin
Publisher: Springer Nature Singapore
No Review Yet
₹21,999
₹13,859
Binding:
Hardback
Release:
02 Dec 2023
Language:
English
Available
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4.
Measurement in Marketing48 %
Measurement in Marketing
By: Naresh K Malhotra, Bert Weijters, Hans Baumgartner, Bert (Ghent University, Belgium) Weijters, Hans (Pennsylvania State University, USA) Baumgartner
Publisher: Emerald Publishing Limited
No Review Yet
₹10,578
₹5,501
Binding:
Hardback
Release:
12 Sep 2022
Language:
English
Available
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5.
Marketing Accountability for Marketing and Non-Marketing Outcomes48 %
Marketing Accountability for Marketing and Non-Marketing Outcomes
By: Naresh K Malhotra, David W Stewart, V Kumar, V Kumar, David (Loyola Marymount University, USA) W. Stewart
Publisher: Emerald Publishing Limited
No Review Yet
₹12,642
₹6,574
Binding:
Hardback
Release:
27 Sep 2021
Language:
English
Available
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6.
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Customer Relationship Marketing: Theoretical And Managerial Perspectives
By: Naresh K Malhotra, James Agarwal, James (Univ Of Calgary, Canada) Agarwal, Naresh K (Georgia Inst Of Technology, Usa) Malhotra
Publisher: World Scientific Publishing Company
No Review Yet
₹2,480
Binding:
Paperback
Release:
25 Feb 2021
Language:
English
Available
Ships within 4-6 Days Explain..
7.
Customer Relationship Marketing: Theoretical and Managerial Perspectives
Customer Relationship Marketing: Theoretical and Managerial Perspectives
By: Naresh K Malhotra, James Agarwal, James (Univ Of Calgary, Canada) Agarwal, Naresh K (Georgia Inst Of Technology, Usa) Malhotra
Publisher: World Scientific Publishing Company
No Review Yet
₹4,810
Binding:
Hardback
Release:
25 Feb 2021
Language:
English
Available
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8.
Continuing to Broaden the Marketing Concept43 %
Continuing to Broaden the Marketing Concept
By: Naresh K Malhotra, Dawn Iacobucci, Dawn (Vanderbilt University, USA) Iacobucci
Publisher: Emerald Publishing Limited
No Review Yet
₹11,524
₹6,569
Binding:
Hardback
Release:
17 Sep 2020
Language:
English
Available
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9.
Marketing Research
Marketing Research
By: Naresh K. Malhotra, David F. Birks, Naresh Malhotra, Dan Nunan, Manoj Malhotra
Publisher: Pearson Education Limited
No Review Yet
₹2,310
Binding:
Paperback
Release:
09 Mar 2020
Available
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10.
Marketing Research : An Applied Orientation | Seventh Edition | By Pearson23 %
Marketing Research : An Applied Orientation | Seventh Edition | By Pearson
By: Naresh K. Malhotra and Satyabhusan Das
Publisher: Pearson Education
4.4 (7)
₹1,000
₹770
Binding:
Paperback
Release:
25 Mar 2019
Language:
English
Available
Ships within 2-4 Days Explain..
11.
Marketing Research: An Applied Orientation, Global Edition43 %
Marketing Research: An Applied Orientation, Global Edition
By: Naresh K. Malhotra, Naresh Malhotra, Manoj Malhotra
Publisher: Pearson Education Limited
No Review Yet
₹9,860
₹5,620
Binding:
Paperback
Release:
09 Apr 2019
Available
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12.
Essentials of Marketing Research : A Hands-on Orientation20 %
Essentials of Marketing Research : A Hands-on Orientation
By: Naresh K. Malhotra
Publisher: Pearson Education
3.7 (7)
₹820
₹656
Binding:
Paperback
Release:
April'2016
Language:
English
Available
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13.
Marketing Research
Marketing Research
By: Peter Wills, Naresh K. Malhotra, David F. Birks, Peter A. Wills
Publisher: Pearson Education Limited
4.5 (2)
₹3,619
Binding:
Paperback
Language:
English
Available
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14.
Review of Marketing Research
Review of Marketing Research
By: Naresh K Malhotra, Naresh Malhotra, Naresh Malhotra - Use 0493, Naresh K. (Georgia Institute of Technology, USA) Malhotra
Publisher: Emerald Group Publishing
No Review Yet
₹3,075
Binding:
Hardback
Release:
14 Dec 2010
Language:
English
Available
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15.
Review of Marketing Research57 %
Review of Marketing Research
By: Naresh K Malhotra, Naresh K. Malhotra, Naresh Malhotra
Publisher: Emerald Group Publishing
No Review Yet
₹14,100
₹6,063
Binding:
Hardback
Release:
30 Sep 2004
Language:
English
Available
Ships within 12-14 Days Explain..
16.
Review of Marketing Research57 %
Review of Marketing Research
By: Naresh K Malhotra, Naresh K. Malhotra, Naresh Malhotra
Publisher: Emerald Group Publishing
No Review Yet
₹14,100
₹6,063
Binding:
Hardback
Release:
01 Nov 2005
Language:
English
Available
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17.
Review of Marketing Research59 %
Review of Marketing Research
By: Naresh K Malhotra, Naresh K. Malhotra, Naresh Malhotra
Publisher: Emerald Group Publishing
No Review Yet
₹14,688
₹6,022
Binding:
Hardback
Release:
01 Jan 2007
Language:
English
Available
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18.
Review of Marketing Research
Review of Marketing Research
By: Naresh K Malhotra, Naresh K. Malhotra, Naresh Malhotra
Publisher: Emerald Group Publishing
No Review Yet
₹3,075
Binding:
Hardback
Release:
01 Jan 2008
Language:
English
Available
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19.
Review of Marketing Research70 %
Review of Marketing Research
By: Naresh K Malhotra, Naresh K. Malhotra, Naresh Malhotra
Publisher: Emerald Group Publishing
No Review Yet
₹19,975
₹5,993
Binding:
Hardback
Release:
01 Oct 2008
Language:
English
Available
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20.
Review of Marketing Research
Review of Marketing Research
By: Naresh K Malhotra, Naresh K. Malhotra, Naresh K Malhorta
Publisher: Emerald Group Publishing
No Review Yet
₹2,091
Binding:
Hardback
Release:
01 Dec 2009
Language:
English
Available
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