Nilanjan RayNilanjan Ray is from Kolkata, India. He has obtained his M.Com (Mktg), MBA (Mktg), STC FMRM (IIT-Kgp), PhD (Management) from The University of Burdwan Department of Business Administration). He has 8 years teaching experience in BBA, MBA, BCom and 6 ears Research experience and guided around 56 Post Graduate students’ project . Dr. Ray has contributed over 30 research papers in reputed National and International Referred, Peer Reviewed Journals and Proceedings. He has contributed 10 book Chapters and also Chief Editor of 4 Edited Book Volumes of IGI Global USA. He has also associated himself as a reviewer of Journal of Business and Economics, Research Journal of Business and Management Accounting and Journal of Service Marketing Emerald Group Publishing Limited, Research Journal of Business and Management Accounting, and as an Editorial Board Member of several referred Journals. He has also chaired in a technical session at IJAS Conference 2012, at Harvard University, Boston, USA. Dr. Ray is a life-member of the International Business Studies Academia. Read More Read Less