Orville C WalkerOrville C. Walker, Jr.Orville C. Walker, Jr. is Professor Emeritus in the University of Minnesota's CarlsonSchool of Management, where he served until recently as the James D. Watkins Professorof Marketing and Director of the PhD Program. He holds a aster's degree in social psychologyfrom the Ohio State University and a PhD in marketing from the University ofWisconsin-Madison.Orville is the co-author of three books and has published more than 50 research articlesin scholarly and business journals. He has won several awards for his research, includingthe O'Dell award from the Journal of Marketing Research, the Maynard award from theJournal of Marketing, and a lifetime achievement award from the Sales Management InterestGroup of the American Marketing Association.Orville has been a consultant to a number of business firms and not-for-profit organisations, and he has taught in executive development programs around the world, includingprograms in Poland, Switzerland, Scotland and Hong Kong. Perhaps his biggest businesschallenge, however, is attempting to turn a profit as the owner-manager of a small vineyardin western Wisconsin. Read More Read Less