Rosaria PereiraRosaria Pereira has a PhD in tourism from the Faculty of Economics of the University of the Algarve and is Associate Professor at the School of Management, Hospitality and Tourism of the University of Algarve. She was, between 2015 and 2017, an Invitd Assistant Lecturer at the School of Tourism and Hospitality of the University Europeia in Lisbon. She is a member of the Research Centre for Tourism, Sustainability and Well-being (CinTurs). Her research interests are related to tourism, tourist marketing, branding, and destinations branding and personality. She has published articles in international journals such as International Journal of Culture, Tourism and Hospitality Research, Journal of Destinations Marketing and Management and Journal of Quality Assurance in Tourism and Hospitality, among others, as well as some book chapters. She also belongs to the Scientific Commission of the journal Tourism Read More Read Less