Wasim AhmedDr. Wasim Ahmed is a Senior Lecturer (Associate Professor) in Marketing at University of Hull. He has specific interests in Data-Driven Marketing and Marketing Analytics. He has previously worked at the University of Sheffield, Newcastle University, he University of Stirling and Northumbria University. He has also completed an internship at Manchester United FC, producing an in-depth research report. He holds a certificate in AI and machine learning from the University of Oxford. Read More Read Less