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Amit Mittal

Amit MittalAmit Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. His current mandate is to manage the PhD programs offered at Chitkara University. Sixteen scholrs have been awarded PhD degrees under his guidance and he has published over 60 Scopus / SSCI indexed papers with a number of these included in the ABDC/ABS journal list. He was the recipient of the Chitkara University Excellence award 2021 (February) for highest cited author and publications with highest H-index (Business School category). His areas of research and consulting expertise are International Marketing and Emerging Market Studies, Consumer Behavior, Brand Management, Shopping Behavior, and Business Research Methods. He is an active resource person for FDPs, MDPs & Corporate Trainings. He is a member of the thesis review board of a number of universities. He presently reviews for reputable journals such as Technological Forecasting and Social Change (Elsevier), Public Health (Elsevier) Benchmarking (Emerald), Technology Analysis and Strategic Management (Taylor and Francis), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), Sustainability (MDPI), Management Decision (Emerald), IIM KSMR (Sage) etc. Read More Read Less

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1.
Augmenting Retail Reality, Part B44 %
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₹9,608
₹5,380
Binding:
Hardback
Release:
09 Dec 2024
Language:
English
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2.
Innovative Technologies for Increasing Service Productivity37 % NR
Publisher: IGI Global
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₹19,910
₹12,543
Binding:
Paperback
Release:
04 Mar 2024
Language:
English
International Edition
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3.
Intelligent Systems and Applications in Computer Vision29 %
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₹7,010
₹4,977
Binding:
Paperback
Release:
27 Jun 2025
Language:
English
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4.
Web 3.0 Unleashed43 %
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₹10,065
₹5,737
Binding:
Hardback
Release:
15 Sep 2025
Language:
English
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5.
Web 3.0 Unleashed43 %
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₹10,065
₹5,737
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Hardback
Release:
09 Sep 2025
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English
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6.
Management for Sustainable Development49 %
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₹21,080
₹10,751
Binding:
Hardback
Release:
06 Dec 2024
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English
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7.
Augmenting Retail Reality, Part A43 %
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₹10,065
₹5,737
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Hardback
Release:
09 Dec 2024
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English
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8.
Intelligent Systems and Applications in Computer Vision
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₹11,309
Binding:
Hardback
Release:
02 Nov 2023
Language:
English
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9.
CID : How CID Changed my Business19 %
Publisher: Notion Press
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₹699
₹566
Binding:
Paperback
Release:
2022-02-28
Language:
English
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10.
COMMITMENT INTEGRITY DEDICATION : HOW CID CHAGED MY BUSINESS20 %
Publisher: Notion Press
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₹825
₹660
Binding:
Paperback
Release:
2021-06-16
Language:
English
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11.
Tanmayata / तन्मयता
Publisher: Notion Press
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₹150
Binding:
Paperback
Release:
03-07-20
Language:
Hindi
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12.
AI Marketing and Ethical Considerations in Consumer Engagement2 % NR
Publisher: IGI Global
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₹15,351
₹15,044
Binding:
Paperback
Release:
07 May 2025
Language:
English
International Edition
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13.
Decoding Consumer Behavior Using the Insight Equation and AI Marketing3 % NR
Publisher: IGI Global
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₹23,807
₹23,093
Binding:
Hardback
Release:
26 Mar 2025
Language:
English
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14.
Balancing Automation and Human Interaction in Modern Marketing38 % NR
Publisher: IGI Global
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₹26,245
₹16,272
Binding:
Hardback
Release:
05 Apr 2024
Language:
English
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15.
Balancing Automation and Human Interaction in Modern Marketing38 % NR
Publisher: IGI Global
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₹19,910
₹12,344
Binding:
Paperback
Release:
05 Apr 2024
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English
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16.
Innovative Technologies for Increasing Service Productivity37 % NR
Publisher: IGI Global
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₹26,245
₹16,534
Binding:
Hardback
Release:
04 Mar 2024
Language:
English
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17.
Digital Technologies, Ethics, and Decentralization in the Digital Era38 % NR
Publisher: IGI Global
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₹20,363
₹12,625
Binding:
Paperback
Release:
08 Feb 2024
Language:
English
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