Balraj VermaDr. Balraj Verma Associate Professor Doctoral Research Centre-Chitkara Business School, Chitkara University, Punjab, India. Dr. Balraj Verma is currently serving as an Associate Professor at the Doctoral Research Centre of Chitkara Business School, afiliated with Chitkara University, Rajpura, Punjab. He completed his PhD from Jaypee University of Information Technology (JUIT), Waknaghat, and holds a master’s degree in Business Administration, bringing with him over 16 years of combined academic and corporate experience. His teaching portfolio includes courses such as Marketing Management, Strategic Management, Business Statistics, and Research Methodology. He has successfully supervised three scholars to PhD completion under his guidance, showcasing his proficiency in academic mentorship. His research contributions are substantial, with numerous publications in respected journals indexed in SCI, ABDC and Scopus. Additionally, he has authored and edited books and contributed chapters to leading international publishers. Dr. Balraj Verma is actively involved in organizing international conferences and serves as a resource person for Faculty Development Programs (FDPs), Management Development Programs (MDPs), and workshops focused on research methodologies. As a peer reviewer for esteemed journals including the Journal of Knowledge Economy (Springer), Economic Change and Restructuring (Springer), Electronic Commerce Research (Springer), International Journal of Information Management Data Insights (Elsevier), and S N Computer Science (Springer), he contributes significantly to maintaining the standards of academic scholarship in his field. His research interests span E-commerce, Retail Management, Technology Adoption, Aggregator Platforms Models, and Human-Computer Interaction etc. Read More Read Less