Babita SinglaBabita Singla is a Professor, at Chitkara Business School, Chitkara University, Punjab, India. She has a Ph.D. in management and is UGC-NET qualified. She has over 14 years of experience in teaching, research, and administration. Her areas of expertie are Marketing, E-commerce, Omnichannel, and Retail. In her career, she has been involved in important academic and research assignments such as Guest Editor of a reputed Journal, organizing and conducting International and National Level Conferences, Faculty Development Programs, and a guide for the research projects along her Teaching. Her research-oriented mindset, rich knowledge, and dedication to her responsibilities have awarded her the most prestigious ‘Teaching Excellence Award’ and ‘Outstanding Achievement Award’. She has research publications in reputable international and national journals indexed in Scopus, Web of Science, SCI and presented research papers at various National and International conferences. She has research publications in reputable international and national journals such as Scopus, SCI, etc., and has presented research papers at various national and international conferences. In the short span of 13 years of her career in academia and administration, she has authored and edited several books on retailing, supply chain management, branding, customer relationship management, and product management, covering the course content of various universities nationwide. She has successfully delivered guest sessions at international and national universities. Read More Read Less