Monika GuptaDr. Monika Gupta is serving as Associate Professor (Marketing and General Management) in Chitkara Business School, Chitkara University, Punjab, since November 2021. She has a Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General),B.Ed. with thirteen years of academic experience and four years of corporate experience. She has eight papers published in SCOPUS and one paper in ABDC 'C' Listed journal, of which one is titled 'Neuromarketing An Emerging Domain in the Formal Education System'. One Edited book titled by IGI Global 'Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing' is under process. Another book proposal on 'Applications of Metaverse in Neuromarketing' has been approved recently by IGI Global. She has delivered Value Added Courses on Neuromarketing and Consumer Neuroscience. She has filed two patents. Read More Read Less