Monika GuptaMonika Gupta joined Chitkara University as Associate Professor in November 2021. She is Ph.D. (Management), MBA (Marketing), UGC-NET (Management), B.Sc. (General), B.Ed. with about thirteen years of academic experience and four years of corporate exprience. She has five papers publications in SCOPUS, one paper in ABDC ‘C’ Listed journal and one book review in ABDC Listed journal (out of thirty nine papers in national and international journals of repute). She is Editorial Board Member of International Journal of Economics and Financial Issues (IJEFI), ABDC ‘C’ Listed journal. She received Cash honorarium from AIMA for paper publication. She remained actively involved in organizing National and International Conferences. She has attended more than twenty National and International Conferences. She also served as HOD (MBA, BBA) for three years. Her areas of interest are Marketing Management, Sales and Retail Management, Consumer Behavior, Integrated Marketing Communications, Services Marketing, Consumer Relationship Management, Strategic Management and Management Fundamentals. Read More Read Less