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Betriebswirtschaftslehre in 100 Minuten

Betriebswirtschaftslehre in 100 Minuten

          
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About the Book

Betriebswirtschaftslehre in 100 Minuten
Im Sprint mit Spaß zum Wesentlichen für alle

Langstrecke für alle ist out!
Unsere Gegenwart ist geprägt von Schnelligkeit, Kurzlebigkeit und atemraubendem Fortschritt.
Vertieftes Wissen bleibt zunehmend Spezialisten vorbehalten.
Die Anzahl komplexer Abhandlungen zum Thema BWL ist unüberschaubar.

Dieses Buch ist anders: Es ist mit 100 Seiten auf das absolut Wesentliche komprimiert und überaus eingängig geschrieben.
Es richtet sich an interessierte Jugendliche, Studierende aller Studienrichtungen, Leute aus der Praxis, Selbständige und alle, die den Überblick behalten wollen.
Verfasst von Autoren, die auch Langstrecke können und deshalb wissen, welches die "Big Points" sind!

In diesem Sinne: Auf die Plätze, fertig, los!

Stimmen zum Buch
"Dieses Buch ist wirklich innovativ und einzigartig: Auf exakt 100 Seiten gibt es einen hervorragenden Überblick über die Grundlagen der Betriebswirtschaftslehre. Es ist darüber hinaus in einem lebendigen und klaren Stil geschrieben. Das beste Buch für alle, die sich das Wesentliche zur BWL aneignen wollen."
Univ.-Prof. Dr. Christian Scheiner, Direktor des Instituts für Entrepreneurship und Business Development, Universität zu Lübeck

"In einem Wort: Einzigartig. In zwei Worten: Große Klasse. In einem Satz: Dieses leicht zu lesende Buch setzt einen neuen Standard, wenn es darum geht, ein komplexes Thema für alle so eingängig aufzubereiten, dass man wirklich Spaß hat am Wissenserwerb. Gewonnen und Ziel erreicht!"
Christoph Schweizer, Managing Director, TraveKom GmbH


Die Autoren
Marc Opresnik ist u. a. Professor für Marketing an der Technischen Hochschule Lübeck sowie Mitglied des Direktoriums beim SGMI Management Institut St. Gallen und TEDx Speaker. Er ist Chief Research Officer bei Kotler Impact Inc. und globaler Co-Autor von Marketinglegende Philip Kotler. Mit seiner langjährigen internationalen Erfahrung ist Marc Opresnik einer der weltweit renommiertesten Marketing-, Management- und Verhandlungsexperten.

Carsten Rennhak ist Professor für PR und Marketing an der Fakultät Betriebswirtschaft der Universität der Bundeswehr München. Darüber hinaus lehrt er u.a. an der TU München sowie der Frankfurt School of Finance und Management. Er ist Autor von ca. 20 Fachbüchern und 200 weiteren Publikationen zu diesen Themen. Er ist Vertrauensdozent der Studienstiftung des deutschen Volkes.


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Product Details
  • ISBN-13: 9798531560674
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 122
  • Series Title: Opresnik Management Guides
  • Sub Title: Im Sprint mit Spaß zum Wesentlichen für alle
  • Width: 152 mm
  • ISBN-10: 8531560675
  • Publisher Date: 04 Jul 2021
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 190 gr


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