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Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises

Big Data in Small Business: Data-Driven Growth in Small and Medium-Sized Enterprises

          
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About the Book

This important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle. Contributions address the limitations faced by SMEs in their access to data and demonstrate that the key to overcoming this issue is to be aware of these limitations, to work within them, and to use them to think creatively about how to overcome obstacles in new ways. They discuss Artificial Intelligence, revenue blueprinting, GDPR compliance, and other key topics related to the relationships between SMEs and data. Offering ideas to inspire big data-driven success by SMEs making smaller investments, the book argues that there must be a place for “ordinary” data-driven journeys that are available to firms of any size. Stimulating further thought and action, Big Data in Small Business will be of great interest to academics, researchers, and practitioners in areas such as strategic management, organizational and innovation studies, marketing, and sales. The ideas and information in this book will help fill knowledge gaps related to important aspects of capabilities, functions, and transformations of big data that drive business growth.

Table of Contents:
Contents: Introduction 1 Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg PART I FOUNDATIONS: GETTING THE BASICS RIGHT 1 Building small business utopia: how artificial intelligence and Big Data can increase small business success 11 Karen G. Mills and Annie V. Dang 2 GDPR compliant processing of big data in small business 27 Jan Trzaskowski 3 Big Data and SMEs 40 Vania Sena and Sena Ozdemir PART II CAPABILITIES: GETTING DIGITIZATION RIGHT 4 Value-creation for Industry 4.0 and SMEs’ data-driven growth: strategies and resource alignment 64 Bieke Struyf, Wouter Van Bockhaven and Paul Matthyssens 5 Analyzing and developing digitization capabilities for data-driven projects in SMEs 104 Carsten Lund Pedersen and Thomas Ritter 6 How a glass-processing SME developed its big data competence 117 Joel Mero, Heikki Karjaluoto and Tanja Tammisalo 7 Big data in and for small business: data excellence in SMEs through engagement in university partnerships 129 Shirley Y. Coleman PART III FUNCTIONS: GETTING ALL BUSINESS AREAS INTO BIG DATA MODE 8 Capitalizing on human capital analytics in small and medium-sized enterprises 146 Frederikke Amalie La Cour Nygaard and Dana Minbaeva 9 How experimental data can optimize e-learning 164 Camilla Nellemann and Torben Pedersen 10 How do big data impact business market relationships? 174 Poul Houman Andersen 11 Revenue blueprinting: identifying growth potential using customer data and customer insights 193 Henrik Andersen and Thomas Ritter PART IV TRANSFORMATIONS: GETTING THERE THE RIGHT WAY 12 Transforming small and medium-sized enterprises (SMEs) to digitally enabled landscapes 211 Bård Tronvoll, Christian Kowalkowski and David Sörhammar 13 Facilitating big data transformation in Danish SMEs: insights for managers 228 Pernille Rydén and Helle Rootzén Index


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Product Details
  • ISBN-13: 9781839100154
  • Publisher: Edward Elgar Publishing Ltd
  • Publisher Imprint: Edward Elgar Publishing Ltd
  • Height: 244 mm
  • No of Pages: 272
  • Sub Title: Data-Driven Growth in Small and Medium-Sized Enterprises
  • Width: 169 mm
  • ISBN-10: 183910015X
  • Publisher Date: 24 Sep 2021
  • Binding: Hardback
  • Language: English
  • Spine Width: 22 mm
  • Weight: 628 gr


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