ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   -- This popular culture reader helps students develop critical and analytical skills and write clear prose while immersing themselves in subjects they find interesting: advertising, television, popular music, technology, sports, and movies.   0321882016 / 9780321882011 Common Cultures with NEW MyCompLab -- Access Card Package Package consists of: 0205171788 / 9780205171781 Common Culture 020589190X / 9780205891900 NEW MyCompLab - Valuepack Access Card  

Table of Contents:
Chapter 1: Reading and Writing About American Popular Culture  What Is Popular Culture?  Why Study Popular Culture?  Active Reading   “Barbie’s Shoes,” Hilary Tham   “Seen Through Rose-Tinted Glasses”: The Barbie Doll in American Society, Marilyn Ferris Motz  Reading Images  The Writing Process  Sample Student Essay   “Role-Model Barbie: Now and Forever,” Carolyn Muhlstein   Chapter 2: Advertising  Approaches to Advertising   “The Cult You’re In,” Kalle Lasn    “Advertising’s Fifteen Basic Appeals,” Jib Fowles “How Advertising Informs to Our Benefit,” John E. Calfee   *“Jesus is a brand of jeans,” Jean Kilbourne  *The Future of Advertising   *“Interview with Mark Crispin Miller”   *“The Post Advertising Age,” Bob Garfield   *“The Brain: Marketing To Your Mind,” Alice Park   Chapter 3: Television  The Culture Influences of Television   *“Society's Storyteller: How TV Creates the Myths by which we Live,” George Gerbner “Television Addiction Is No Mere Metaphor,” Robert Kubey and Mihaly Csikszentmihalyi “Watching TV Makes You Smarter,” Steven Johnson “Gin, Television, and Social Surplus,” Clay Shirkey  Infotainment   “Losing Our Religion,” Russell Peterson “Amusing Ourselves to Death with Television News: Jon Stewart, Neil Postman, and the Huxleyan Warning,” Gerald J. Erion “’Fake’ News versus ‘Real’ News as Sources of Political Information: The Daily Show and Postmodern Political Reality,” Jeffrey P. Jones   Chapter 4: Music    “Is Hip-Hop Dead? 5 Things That Killed Hip-Hop, ”J-Zone   *“Word: Jay-Z's Decoded and the language of hip-hop,” Kelefa Sanneh   *”The Year Hip-Hop Invented Sex,” Megan Carpentier “The Miseducation of Hip-Hop,” Evelyn Jamilah  Music and Contemporary Culture "The Money Note: Can the Record Business Be Saved?" John Seabrook *“How to Save the Music Business,” Paul McGuiness "Sex and Drugs and Rock 'n' Roll: Urban Legends and Popular Music, Ian Inglis    Chapter 5: Technology   *“Engine of Liberation,” John Steele Gordon “The Judgment of Thamus,” Neil Postman  *Our Computers, Ourselves    “Beyond Borders,” Robert Samuels *“The Data-Driven Life,” Gary Wolf *“Is Google Making Us Stupid,” Nicholas Carr *“Meet your iBrain,” Gary Small & Gigi Vorgan    Chapter 6: Sports  Sport and Society *”The Roar of the Crowd,” David P. Barash “Life on the Edge,” William Dowell and the Editors of Time Magazine. “Fixing Kids’ Sports,” Peter Cary, Randy Dotinga, and Avery Comarow. *“Confessions of an Agent,” Josh Luchs, Josh, George Dohrmann, and David Epstein “Champion of the World,” Maya Angelou  *Football: a gridiron case study *“The Boy Who Died of Football,” Thomas Lake *“Does Football Have a Future?” Ben McGrath "The Unbeautiful Game," Adam Gopnik Chapter 7: Movies   Film and American Culture “The Way We Are,” Sydney Pollack “Fight Club: A Ritual Cure for the Spiritual Ailment of American Masculinity,” Jethro Rothe-Kushel *“From Chick Flicks to Millennial Blockbusters: Spinning Female-Driven Narratives into Franchises,” Ashley Elaine York    “Raising the Dead,” Kyle Bishop  Two Contemporary Filmmakers “A Fine Romance,” David Denby    “Freaks, Geeks, and Mensches,” Alex Wainer *“Mama’s Gun,” Hilton Als *“How Do You Solve a Problem Like Madea?” Benjamin: Svetkey, Margeaux Watson, and Alynda Wheat