ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.   Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.   Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.   Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   -- Acclaimed for its compelling readings and provocative images, Reading Culture: Contexts For Critical Reading and Writing, 8/e provides the reader with outstanding instruction on how to read and write critically about the culture that surrounds them.  Written by two highly respected composition theorists, Reading Culture asks the reader  to examine how culture organizes social experiences and shapes our identities.  From analyzing texts and historical documents to conducting fieldwork and mini-ethnographies, the readers are invited actively investigate culture using cultural studies methods. The first cultural studies reader to also address visual literacy, Reading Culture features a striking four-color format and includes more than 100 images of posters, advertisements, photos, and art to accompany and illustrate the readings or as “Visual Essays” that stand on their own. Always up-to-date, this edition represents a significant revision with new readings, features, and visual images to help the reader gain the necessary critical thinking skills to observe and analyze a broad range of cultural phenomena.     0321846117 / 9780321846112 Reading Culture with NEW MyCompLab Student Access Code Card 8/e Package consists of: 0205211259 / 9780205211258 Reading Culture 020589190X / 9780205891900 NEW MyCompLab - Valuepack Access Card

Table of Contents:
Chapter 1:  From Page to Screen: Are New Media Rewiring Us? Gunther Kress, from “Literacy in the New Media Age” Exploratory Writing Visual Essay: Word, Image, and the Design of the Page Case Study: Are New Media Rewiring Us?     Andrew Lam, “I Tweet, Therefore I Am’“ Working with Texts: Using Lam’s Words     N. Katherine Hayles, “Hyper and Deep Attention: The Generational Divide in Cognitive Modes” Underline/Highlight, Annotate, Summarize Working with Texts: Framing the Issue Making Connections: What Has Changed?     Sherry Turkle, “Always On”     Allison Gropnik, “Diagnosing the Digital Revolution: Why It’s So Hard to Tell Whether It’s Really Changing Us” Looking Ahead     Sample Student Paper      Adam Horowitz, “TBD”   Chapter 2:  Generations Arlie Russell Hochschild, “Gen (Fill in the Blank): Coming of Age, Seeking an Identity” The Pew Research Center Project on Social and Demographic Trends, “Millennials: Confident. Connected. Open to Change” David Sedaris, “Giant Dreams, Midget Abilities” Nick Hornby, “Patti Smith: Pissing in a River” Making Connections: Games People Play     Ethan Gilsdorf, “How `Dungeons & Dragons’ Changed My Life”     Mary Elizabeth Williams, “’Dead Space 2: Your Mom Doesn’t Want You To Play This Video Game” Visual Essay: Hollywood Icons: Brando, Monroe, and Dean Judith Ortiz Cofer, “Casa” Margaret Mead, “We Are All Third Generation” Researching Generations     Fieldwork. Making Sense of My Music: Ethnographic Interviews - Susan D. Craft, Daniel Cavicchi, and Charles Keil, “My Music”     Looking Through Time: Designing a Print Photo Essay or Digital Video Essay on Life Magazine   Chapter 3:  Schooling Theodore R. Sizer, “What High School Is” Diane Ravitch, “The Myth of Charter Schools” Making Connections: The Value of a Higher Education     Rebekah Nathan, “Lessons from My Year as a Freshman”     Stanley Fish, “The Value of Higher Education Made Literal” Visual Essay: Analyzing College Viewbooks Min-Zhan Lu, “From Silence to Words: Writing as Struggle” June Jordan, “Nobody Mean More to Me Than You and the Future Life of Willie Jordan” Researching Schooling     Fieldwork. Investigating Classroom Life: Participant Observation - Worth Anderson, Cynthia Best, Alycia Black, John Hurst, Brandt Miller, and Susan Miller, “Observations and Conclusions from `Cross-Curricular Underlife: A Collaborative Report on Ways with Academic Words’”     Student Activism in the Late 1960s and Early 1970s: Combining Word and Image in an Illustrated Essay   Chapter 4:   Images Stuart Ewen and Elizabeth Ewen, “In the Shadow of the Image” Vertamae Smart-Grosvenor, “When You Meet Estella Smart, You Been Met!” Khaled Mattawa, “History of My Face” Making Connections: Images of Gender     John Berger, “Ways of Seeing”     Richard Leppert, “The Female Nude: Surfaces of Desire” Visual Essay: Reading the Gaze: Gender Roles in Advertising Visual Essay: Turning the Tables: Women in the Ring Delilah Montoya, “Women Boxers: The New Warriors” Visual Essay: Rewriting the Image Researching Images     Public Health Messages: Creating a Public Service Announcement - Visual Essay: Posters from the Past and Present     Advertising through the Ages: Preparing a Digital Visual Presentation   Chapter 5:  Style Dick Hebdige, “Style in Revolt: Revolting Style” Douglas Haddow, “Hipster: The Dead End of Western Civilization” Bakari Kitwana, “Rap and the Cotton Club” Visual Essay: Hip-Hop Styles Ariel Levy, “Women and the Rise of Raunch Culture” Visual Essay: Reading Labels, Selling Water Mark Greif, “Against Exercise” Visual Essay: Timeline on Fitness from Jack LaLanne to Michelle Obama Making Connections: Geek Culture     David Brooks, “The Alpha Geeks”     Benjamin Nugent, “Who’s a Nerd, Anyway”     Adam Rogers, “Geek Love” Researching Style     Race and Branding: Writing a Wikipedia Entry     Music Anthologies: Making a Mix and Writing Liner Notes   Chapter 6:  Public Space Tina McElroy Ansa, “The Center of the Universe” Barry Lopez, “Caring for the Woods” John Fiske, “Shopping for Pleasure: Malls, Power, and Resistance” Mike Davis, “Fortress Los Angeles: The Militarization of Public Space” Jay Walljasper, “From Middle East to Madison, Justice Depends on Public Spaces: What happens when people have no place to gather as citizens?” Making Connections: Free to All — Public Libraries and the Question of Access     Marc Fisher, “D.C. Libraries: Homeless Shelters No More?”     Kathryn Baer, “D.C. Public Library Moves to Restrict Access by Homeless People” Eva Sperling Cockroft and Holly Barnet Sánchez, “Signs from the Heart: California Chicano Murals,” Visual Essay: Banksy — “The Most Honest Artform Available” Visual Essay: “Cancer Alley: The Poisoning of the American South,” Jason Berry, with photographs by Richard Misrach Researching Public Space     Fieldwork. Examining How People Use Public Space: Observation and Mapping     Walking Tours: Making a Brochure and Audio Guide   Chapter 7:   Storytelling Nikki Giovanni, “On the Edge of Comfort” Michael Chabon, “Amateur Family” Making Connections: Urban Legends     Jan Harold Brunvand, “’The Hook’ and Other Teenage Horrors”     Patricia A. Turner, “I Heard It Through the Grapevine” Robert Warshow, “The Gangster as Tragic Hero” Making Connections: Film Reviews — The Case of Social Network     Roger Ebert, “The Social Network: Calls Him an Asshole, Makes Him a Billionaire”     David Denby, “Influencing People” Visual Essay: The Graphic Novel Marjane Satrapi, “The Veil” Researching Storytelling     Fieldwork. Understanding Fandom and Fan Fiction: Semi-Structured Interviews and Audio Stories     Searching for Other Heroes: Proposing a New Comic Book Character and Storyline - John Jennings and Damian Duffy, “Finding Other Heroes”   Chapter 8:  Work Sandra Cisneros, “The First Job” Tillie Olson, “I Stand Here Ironing” Martín Espad,a “Alabanza: In Praise of Local 100” Visual Essay: Working-Class Heroes Dulce Pinzón, “The Real Story of Superheroes” Bob Hicok, “Calling Him Back from Layoff” Making Connections: Collective Bargaining in the Public Sector     Paul Krugman, “Wisconsin Power Play”     David Brooks, “Make Everybody Hurt” Steven Greenhouse, “Worked and Overworked” Researching Work     Fieldwork. Reconstructing the Network of a Workplace     James P. Spradley and Brenda J. Mann, “The Cocktail Waitress”     Designing a Website: The Triangle Factory Fire   Chapter 9:  History Mary Gordon, “More Than Just a Shrine: Paying Homage to the Ghosts of Ellis Island” Visual Essay: Mary Gordon, “The History of Labor in the State of Maine” Jane Tompkins “’Indians’: Textualism, Morality, and the Problem of History” Christopher Phillips, “Necessary Fiction: Warren Neidich’s Early American Cover-Ups” Visual Essay: Warren Neidich, “Contra Curtis: Early American Cover-Ups” Making Connections: Two Speeches on Racism in the United States     Frederick Douglass, “What to the Slave Is the Fourth of July?”     Barack Obama, “A More Perfect Union” Researching History     Fieldwork. Writing History from Below: Oral History - Studs Turkel, “The Good War”     Photographing American History: Designing a Museum Exhibit and Writing the Catalog - Alan Trachtenberg, “Reading American Photographs”, Visual Essay: American Photographs   Chapter 10:  Living in a Transnational World Making Connections: Colonized and Colonizer     Jamaica Kincaid, “Columbus in Chains”     George Orwell, “Shooting an Elephant” Jeff Chang, “News from Nowhere” Visual Essay: M.I.A.’s Graphic Style     Amitava Kumar, “Passport Photos”     Kennedy Odede, “Slumdog Tourism” Gloria Anzaldúa, “How to Tame a Wild Tongue” Mary Louise Pratt, “Arts of the Contact Zone” Visual Essay: Coco Fusco and Guillermo Gómez-Pena’s “Two Undiscovered Amerindians Visit the West.” Samuel Fosso’s “Le chef qui a vendu l’Afrique aux colons.” Wang Quingson’s “Requesting Buddha Series No. 1.” Researching Life in a Transnational World     Banning Burqas and Headscarves in France: Planning a Roundtable Discussion     Global Justice Movements: Designing Your Own Research Project