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Strategic Management: A Competitive Advantage Approach, Concepts and Cases

Strategic Management: A Competitive Advantage Approach, Concepts and Cases

          
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About the Book

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.   In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.   The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.

Table of Contents:
Part 1: Overview of Strategic Management  Chapter 1: The Nature of Strategic Management  The Cohesion Case: The Walt Disney Company – 2011  Part 2: Strategy Formulation  Chapter 2: The Business Vision and Mission  Chapter 3: The External Assessment  Chapter 4: The Internal Assessment  Chapter 5: Strategies in Action  Chapter 6: Strategy Analysis and Choice  Part 3: Strategy Implementation  Chapter 7: Implementing Strategies: Management and Operations Issues  Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues  Part 4: Strategy Evaluation  Chapter 9: Strategy Review, Evaluation, and Control  Part 5: Key Strategic-Management Topics  Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability  Chapter 11: Global/International Issues  Part 6: Strategic-Management Case Analysis  CASESService Firms   MOVIE/MUSIC STREAMING 1.  Netflix, Inc. — 2011, Lori Radulovich 2.  Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.   RETAIL DRUG STORES 3.  CVS Caremark Corp. — 2011, Alen Badal 4.  Walgreen Co. — 2011, Sharynn M. Tomlin   APPAREL STORES 5.  VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich 6.  The Gap, Inc. — 2011, Sharynn M. Tomlin   OFFICE SUPPLY STORES 7.  Staples Inc. — 2011, Bill Donoher 8.  Office Depot, Inc. — 2011, Wayne Smith   AIRLINES 9.  Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan  10.  United Continental Airlines, Inc. — 2011, Charles Bayles 11.  Ryanair — 2011, Charles Bayles   CRUISE LINES 12.  Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman 13.  Carnival Corporation — Mernoush Banton   FINANCIAL INSTITUTIONS 14.  Bank of America — 2011, Lisa Johnson  15.  E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan   TELECOMMUNICATIONS 16.  Verizon Communications Inc. — 2011, Deana M. Raffo   Manufacturing Firms   BOOK PUBLISHING 17.  The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy   PERSONAL CARE PRODUCTS 18.  Proctor & Gamble Co. — 2011, Alen Badal 19.  Estee Lauder Companies — 2011, Sharynn M. Tomlin 20.  Revlon Inc. — 2011, M. Jill Austin and Laura Buckner   PHARMACEUTICAL 21.  Bristol-Meyers Squibb — 2011, Gail J. Robin 22.  Eli Lilly and Company — 2011, Gail J. Robin   BEVERAGE 23.  Dr Pepper Snapple Group Inc. — 2011, Joe Harrison 24.  The Coca-Cola Company — 2011, Alen Badal 25.  Starbucks Corporation — 2011, Marlene Reed   COMPUTERS 26.  Dell Inc. — 2011, Matthew Baker and Anne Walsh 27.  Apple Inc. — 2011, Mernoush Banton  


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Product Details
  • ISBN-13: 9780132664233
  • Publisher: Pearson Education (US)
  • Publisher Imprint: Pearson
  • Depth: 25
  • Height: 223 mm
  • No of Pages: 688
  • Series Title: English
  • Sub Title: A Competitive Advantage Approach, Concepts and Cases
  • Width: 284 mm
  • ISBN-10: 0132664232
  • Publisher Date: 22 Mar 2012
  • Binding: Hardback
  • Edition: 14
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 1550 gr


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