For undergraduate courses in Strategic Management, Strategy, and Business Policy. A survey of strategic management. Briefest concepts section in the market at 350 pages. Practical, skills focus with over 50 experiential exercises in the concepts portion. All cases are written exclusively for the book. This textbook is available in paperback cases or concepts format. The ninth edition includes. Eight new cases including a new cohesion case on American Airlines! Customize this casebook @ prenhall.com/custombusiness.

Table of Contents:
(NOTE: Each chapter contains Notable Quotes and Objectives, Key Terms, Current Readings, Discussion Questions, and Experiential Exercises.)INTRODUCTION. How to Analyze a Business Policy Case. I. OVERVIEW OF STRATEGIC MANAGEMENT. 1. The Nature of Strategic Management. The Cohesion Case: American Airlines, 2000. II. STRATEGY FORMULATION. 2. The Business Mission. 3. The External Assessment. 4. The Internal Assessment. 5. Strategies in Action. 6. Strategy Analysis and Choice. III. STRATEGY IMPLEMENTATION. 7. Implementing Strategies: Management Issues. 8. Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues. IV. STRATEGY EVALUATION. 9. Strategy Review, Evaluation, and Control. Name Index. Subject Index. Company index. CASES.SERVICE COMPANIES. Airlines.  1. Southwest Airlines Co.—2002, Amit Shah and Charles R. Sterrett. 2. US Airways Group, Inc.—2002, John C. Urbanski and Eugene M. Bland. Internet Companies.  3. E-Trade Group, Inc.—2002, Sandra H. Durant. 4. EBay—2002, Will Eskridge. 5. Amazon.com, Inc.—2002, Margie Goodson.Retailers. 6. Limited Brands.—2002, M. Jill Austin. 7. Wal-Mart Stores, Inc.—2002, Amit Shah and Tyra Phipps. 8. Target Corporation—2002, Henry Beam. 9. Best Buy Company, Inc.—2002, Alen Badal. Hotel and Gaming. 10. Mandalay Resort Group—2002, John K. Ross, III, Mike Keeffe, and Bill Middlebrook.11. Harrah's Entertainment, Inc.—2002, Mary R. Dittman. Banks. 12. Wachovia Corporation—2002, Fred R. David. 13. First State Bank of Roans Prairie—2002, Paul Reed, Jason Gooch, and Gerald Kohers. Zoos and Clubs. 14. The Audubon Nature Institute—2002, Caroline M. Fisher.15. Riverbanks Zoological Park and Botanical Garden—2002, Carolyn R. Stokes and Eugene M. Bland. Travel. 16. Carnival Corporation—2002, Mike Keefe, John K. Ross, III, and Bill Middlebrook.17. Royal Caribbean Cruises, Ltd.—2002, Lenessa E. Hawkins. Churches. 18. Central United Methodist Church—2002, Robert T. Barrett.19. Elkins Lake Baptist Church—2002, Paul R. Reed, William B. Green, and Diane J. Green. Retailers. 20. Winn-Dixie Stores, Inc.—2002, Brian Kinard.21. Strictly Roots Natural Hair Care Salon—2002, Paul R. Reed et al. MANUFACTURING COMPANIES. Transportation. 22. The Classic Car Club of America—2002, Matthew C. Sonfield.23. Harley-Davidson, Inc.—2002, Richard A. Cox.24. Winnebago Industries, Inc.—2002, John G. Marcis and Eugene M. Bland. Cosmetics. 25. Avon Products, Inc.—2002, James Camerius.26. Revlon, Inc.—2002, M. Jill Austin. Food. 27. Pilgrim's Pride Corporation—2002, James L. Harbin.28. H.J. Heinz Company—2002, Henry Beam.29. Hershey Foods Corporation—2002, Forest David. Aerospace. 30. Boeing—2002, Carolyn R. Stokes and Arthur S. Boyett.31. Lockheed Martin Corporation—2002, K. Todd Ellison. Computers. 32. Dell Computer Corporation—2002, Nicole Seminario.33. Hewlett-Packard Company—2002, Fred David. Medical. 34. Stryker Corporation—2002, Henry H. Beam.35. Biomet, Inc.—2002, Satish P. Deshpande. Magazines. 36. Playboy Enterprises, Inc.—2002, Kay Lawrimore-Belanger.37. The Readers Digest Association, Inc.—2002, Robert Shane. Footwear. 38. Nike, Inc.—2002, M. Jill Austin.39. Reebok International, Ltd.—2002, Carlisle P. Sampson. Tobacco and Beer. 40. UST, Inc.—2002, Marilyn M. Helms.41. Coors—2002, Stephanie Wilhelm.