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Marketing für Dummies

Marketing für Dummies

          
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About the Book

Auffallen um (fast) jeden Preis Egal wie groß Ihr Unternehmen ist, gutes und ideenreiches Marketing ist das A und O für Ihren Erfolg. Jeanette McMurtry erklärt Ihnen in diesem Buch Trends, Konzepte, und Strategien für ein erfolgreiches Marketing. Erfahren Sie, wie Sie mit Content-Marketing, Nachhaltigkeit und Personalisierung punkten und mit Hilfe von Social Media Ihre Bekanntheit und Ihren Markt-anteil steigern. Lernen Sie, wie Sie den Erfolg Ihrer Marketingkampagnen messen können. So werden Sie sich schnell einen Namen machen und neue Kunden gewinnen. Sie erfahren Wie Sie Kampagnen ent-wickeln und dabei unter-schiedliche Medien nutzen Wie Ihr Marketingplan aussehen könnte Wie Sie Ihr Produkt zu einer unwiderstehlichen Marke machen Was eine Customer Journey ist und wie Sie sie nutzen

Table of Contents:
Einleitung 23 Teil I: Marketing in einer florierenden Verbraucherkultur 27 Kapitel 1: Werte und Denkweisen der Verbraucher 29 Kapitel 2: Die Psychologie der Kaufentscheidung für den Lebenszeitwert nutzen 43 Kapitel 3: Begeisternde Erlebnisse und Customer Journeys, die Umsatz und Loyalität fördern 67 Teil II: Lebenszeitwert und Return on Investment strategisch planen 83 Kapitel 4: Die Grundlagen für Wachstum legen 85 Kapitel 5: Den Markt erforschen: Ihre Kunden, Ihre Konkurrenten, Ihre Branche 101 Kapitel 6: Einen erfolgreichen Marketingplan entwickeln 121 Kapitel 7: Content- Marketing und Marketing- Content 155 Teil III: Ein Plan für alle Kanäle 173 Kapitel 8: Kreative Elemente, die zum Denken anregen 175 Kapitel 9: Digitale und soziale Tools und Taktiken optimieren 197 Kapitel 10: Das neue Zeitalter der Werbung 223 Teil IV: Erfolgreiche Umsatzsteigerung durch E- Mail, Websites und SEO 249 Kapitel 11: Individuelle Wertschöpfung durch Massenpersonalisierung 251 Kapitel 12: Eine ansprechende und erfolgreiche Website aufbauen 275 Kapitel 13: Erfolgreich mit erschwinglichen SEO- Strategien und - Taktiken 301 Teil V: Ihre Marke auf nachhaltige Umsätze ausrichten 319 Kapitel 14: Netzwerke und Veranstaltungen nutzen 321 Kapitel 15: Den richtigen Vertriebskanal wählen 339 Kapitel 16: Kundenakquise und Erfolg im Verkauf 359 Teil VI: Der Top- Ten- Teil 381 Kapitel 17: Zehn häufige Marketingfehler und wie man sie vermeidet 383 Kapitel 18: Zehn Methoden, Ergebnisse zu messen 387 Abbildungsverzeichnis 391 Stichwortverzeichnis 393


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Product Details
  • ISBN-13: 9783527720897
  • Publisher: Wiley-VCH Verlag GmbH
  • Binding: Paperback
  • Language: German
  • Spine Width: 23 mm
  • Width: 176 mm
  • ISBN-10: 3527720898
  • Publisher Date: 01 Nov 2023
  • Height: 240 mm
  • No of Pages: 416
  • Weight: 737 gr


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