40%
Marketing Strategies Of large Enterprises

Marketing Strategies Of large Enterprises

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

⦁DISCUSSION Body Shop is marketing orientation organization in 30 years.Critically assess the extent to which I consider Body Shop to be a truly marketing oriented organization throughout its 30 years history . It seemed body shop had achieved cause-related marketing as an opportunity to enhance their corporate reputation, raised brand awareness, increased customer loyalty and built sales.It's corporate values were composed of five core values. The first one was to oppose animal testing. The opposing animal testing for both cosmetic products and ingredients began in 1976 years.In the 1980 year and 1990 year, who successfully campaigned with animal protection groups to change the UK and European laws to support the development products were tried on human volunteers. Along with the development of technology testing had played a leading role to protect the rights of both human and animals . The second one was to support community trade, it initiated the trade not aid objective of creating trade to help people in the third world utilizing their resources to their own needs. This reflects communities needed a fair price for natural ingredients who purchased from these often marginalized countries. The third one was to activate self esteem. Women were the main customers and employees in the body shop. The fourth one was to defend human rights. The body shop had long campaign on human rights, highlighting abuses and increasing the global awareness of issues by making full use of the geographic advantages of their shops and supporting other human rights organizations. The last one was protect our plant. In 2001 year, huge campaign against global warming was hosted by the body shop and green peace, who advocated the use of recyclable source and materials (Adrian, P. 2012). Although profits were an essential element of long run survival in body shop and it was likely to be overall corporate and marketing objectives, but body shop seemed more to be required level of profits rather than profit that there were many other objectives, which might pursue through its pricing strategies . For example, if body shop wanted to maximize market share or simply survive, a different set of prices would be delivered than if the objectives were to maximize profits. Hence, body shop ought to see viewpoint the marketing side of pricing and it ought not to see viewpoint the production / supply side of pricing if it was a truly marketing oriented organization. The key inputs for body shop to make pricing decision whether it was marketing oriented or productive / supply oriented included production objectives or marketing objectives, demand or supply numbers were considered cost or sale price and competitors or clients consideration factors, such as beauty skin care products in competitive markets demand, i.e. To decide the price whether customers are willing and able to pay is a major consideration in the selection of pricing strategies and levels of demands . Hence, body shop ought to consider demand numbers, it ought not consider production / supply numbers if it was a truly marketing oriented organization. For example, since most of the body shop's factories were still located in the UK, where wages and salaries were much higher than in Asia, so UK itself sale product prices were higher than that from Asia itself sale product prices.


Best Sellers



Product Details
  • ISBN-13: 9781092830805
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 279 mm
  • No of Pages: 174
  • Series Title: Strategy
  • Weight: 421 gr
  • ISBN-10: 1092830804
  • Publisher Date: 05 Apr 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 216 mm


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Marketing Strategies Of large Enterprises
Amazon Digital Services LLC - KDP Print US -
Marketing Strategies Of large Enterprises
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Marketing Strategies Of large Enterprises

Required fields are marked with *





 
Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?

    Tag this Book




















    Read more
    Does your review contain spoilers?
     
    What type of reader best describes you?
    I agree to the terms & conditions
     
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!