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Marketing Strategies UK & US Enterprises Development SWOT Analysis Comparision

Marketing Strategies UK & US Enterprises Development SWOT Analysis Comparision

          
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About the Book

In conclusion, the delivery time of an internet based survey is faster than the delivery of a survey by mail, it does not necessarily follow that the increased delivery speed will translate into a significantly shorter survey fielding period. Two points are relevant: dramatic possible for specialized populations and even for populations in which all electronic surveys are possible.On the quality hand, the primary purpose of a survey is to gather information about a population, the information is useless unless it is accurate and representative of the population. When survey error is commonly characterized in terms of the precision of statistical estimated, a good survey designing seeks to reduce all types of errors, including coverage, sampling, non response and measurement errors. Data quality includes unit and item non response, honesty of responses, particularly for questions of a sensitive nature, completeness of responses particularly for open ended questions and quality of data transcription into an electronic format for analysis of requires by the survey made. Data quality is usually measured by the number of respondents with missing items or the questions, longer answered are usually considered more informative and of higher quality email surveys may incur a higher percentage of items missing than mail surveys. Other quality issues for internet based surveys resulting from some sort of sampling errors are generally the same as for conventional surveys. However, such accuracy may be misleading if non response biases are not accounted for and researchers need to carefully consider the trade offs between smaller samples that allow for careful non response follow up and larger samples with less or no follow up. Web surveys can be programmed to conduct input validation as a logical check of the respondent's answers.These types of checks improve data quality and subsequently save time in the preparation of the analysis file. This will eliminate errors and from the respondent's point of view, simplify the process of taking the survey.


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Product Details
  • ISBN-13: 9781793847201
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 280 mm
  • No of Pages: 190
  • Series Title: Strategy
  • Weight: 621 gr
  • ISBN-10: 1793847207
  • Publisher Date: 10 Jan 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 12 mm
  • Width: 216 mm


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