Home > Business & Economics > Business & management > International business > US & UK Marketing Strategies Cases Research
US & UK Marketing Strategies Cases Research

US & UK Marketing Strategies Cases Research


Out of Stock

Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Case study of Ryanair airline1. If you are the marketing manager of an airline, such as Ryanair, how would you address the ecological concerns?In recent years, social, economic and environment pressures have pushed airlines to accept their social responsibility. Closely tied to this acceptance is a corporate policy that aims atraising social and environmental standards on a voluntary basis and that means beyond legal and contractual requirement. It means that corporate social responsibility is not just an optionalconsideration to core airline business activities, such as airlines industry fuel consumption pollutes sky air to cause global warming problem. Rather, Ryanair airline needs to concern social responsibility because it's fuel emissions would cause negative influence to stakeholders. e.g. causing bad negative climate to influence farmers to grow rice and vegetables etc foods successfully, so global warming will make farmers stakeholder can not earn more income and food buyers stakeholder won't eat rice and vegetables etc. foods easily, even global warming will damage natural environment to cause strong wind or strong raining or water natural hazard to damage any countries' houses to make house owners stakeholder who lose their houses to live. Hence, in the long term, if Ryanair airline still continue consume too much fuels to use to fly to cause emissions to pollute air to any countries as well as other airlines do not achieve any actions to reduce to consume to use more fuels together efficiently. I believe that global warming will become very serious to influence human living and eating problem occurrence in our earth as soon as possibly. Hence, such as Ryanair airline is among of global airlines, which have responsibility to consider how to reduce fuel consumption to cause too much emissions to pollute air in our earth. Such as, I was Ryanair airline marketing manager, I ought need to let Ryanair airline to measure whether it ought only concern how to sell cheaper air fares and buy many airplanes and consume much fuels to fly to raise income or it ought concern it's fuel emissions to pollute environment to cause global warming to influence global human stakeholders encounter living and eating problem to face natural foods resource shortage to supply in the future.The ecological concerns global warming problem is serious nowadays, it brings the possible long term harmful consequences of executive emissions to the atmosphere. The developed countries, such as Northern Europe and United States people needed often to play travel entertainment by airlines transportation choice. However, scientists proved airlines used fossil fuels to harm excessive emissions to natural environment which would cause global warming problem to cause devastation of low lying areas to influence natural environment danger, even the developing countries people life and their houses would also encountered to be hazarded in the long term. If I was the marketing manager of an airline, such as Ryanair, I must concern socially responsible needs to Ryanair airline. Although, Ryanair aircraft had become more efficient in use of fuel during 1990 years, but Ryanair airline's passengers were booming demand to cause to increase aeroplane numbers to supply to satisfy passengers' travel needs and to pursue raising profit aim every year.

Best Sellers

Product Details
  • ISBN-13: 9781712290590
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 174
  • Spine Width: 11 mm
  • Width: 203 mm
  • ISBN-10: 1712290592
  • Publisher Date: 27 Nov 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 489 gr

Similar Products

Add Photo
Add Photo

Customer Reviews

Click Here To Be The First to Review this Product
US & UK Marketing Strategies Cases Research
Independently Published -
US & UK Marketing Strategies Cases Research
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

US & UK Marketing Strategies Cases Research

Required fields are marked with *

Review Title*
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?

    Tag this Book

    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.


    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").

    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.

    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy

    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.


    New Arrivals

    Inspired by your browsing history

    Your review has been submitted!

    You've already reviewed this product!