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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
Atomic Habits James Clear Rs.551 Rs.799
The Psychology of Money Morgan Housel Rs.287 Rs.399
Ikigai Francesc Miralles Rs.391 Rs.550
Word Power Made Easy Norman Lewis Rs.105 Rs.175
My First Library: Boxset of 10 Board Books for Kids Wonder House Books Editorial Rs.273 Rs.499
Rich Dad Poor Dad Robert T Kiyosaki Rs.391 Rs.550
Grandma's Bag of Stories Sudha Murthy Rs.150 Rs.250
Life's Amazing Secrets: How to Find Balance and Purpose in your life Gaur Gopal Das Rs.150 Rs.250
The Power of Your Subconscious Mind Joseph Murphy Rs.165 Rs.275
It Ends with Us Colleen Hoover Rs.344 Rs.499
Quantitative Aptitude for Competitive Examinations R S Aggarwal Rs.622 Rs.749
Media Promotion & Marketi...Susan Tyler EastmanRs.4,126
Broadcasting, Cable, the ...Joseph R DominickRs.6,052 Rs.7,292
Research in Media Promoti...Susan Tyler EastmanRs.2,724 Rs.4,191
Research in Media Promoti...Susan Tyler EastmanRs.11,022
Media ProgrammingSusan Tyler EastmanRs.8,657 Rs.9,496
Broadcasting, Cable, the ...Fritz MessereRs.3,750
Broadcasting, Cable, the ...Fritz MessereRs.8,503 Rs.9,119
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Beyond Broadcasting: Into...Hollins, TimothyRs.591 Rs.856
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Cable Television and the ...Ralph NegrineRs.2,657 Rs.4,087
Telephony, the Internet, ...Jeffrey K. Mackie-MasonRs.3,854
Telecommunications, Broad... Rs.29,075 Rs.37,275
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Autobiography Of A Yogi Rs.117 Rs.195
Metamorphosis Rs.59 Rs.99
The Art Of War Rs.59 Rs.99
The Origin of Species Rs.179 Rs.299
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Rich Dad Poor Dad Robert T Kiyosaki Rs.263 Rs.399
Looking for Alaska Rs.228 Rs.350
The Little Prince Antoine De Saint-exupéry Rs.119 Rs.199
Media Promotion & Marketing for Broadcasting, Cable & the Internet Susan Tyler Eastman Rs.8,515 Rs.13,100
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