Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create

Table of Contents:
Chapter 1  Do Your Homework     1 Job Tips    4 Research People     5    Rapportive     7    Events and Conferences     8 Chapter 2  It Starts with a Coffee     17 Cold-Calling     18 The Coffee     20 The Meeting     21 Follow-Up     22 Laid Off and Networking     23 The New Kid in Town     24 Chapter 3  Your Home on the Web Needs More Than a Welcome Mat     29 About.me     30 Flavors.me    32 Blogging     33    Tumblr     34    Blogger     34    WordPress     35 Editorial Calendar     37 Commenting     38    Livefyre     38    IntenseDebate     38    Disqus     39 Blogger Tips     40    Know Why    40    Know Your Audience     40    Stick to Your Schedule     41    Encourage Conversation     41    Consider Moderation    41    Be Yourself     42    Use Social Sharing     43    A Picture Tells a Thousand Words     43    Increase Traffic with Search Engine Optimization     44 Chapter 4  Grow Your Network Before You Need It: LinkedIn     47 Creating Your Profile     48 Using Google’s Contextual Targeting Tool     49 There’s an App for That     50 Start Connecting     52 Requesting Connections     54 Promoting Your Profile     54 Taking Advantage of Endorsements     55 Adding Recommendations     55 Writing Recommendations     56 Sharing Great Content     57 Joining Groups     57 Creating a LinkedIn Group     58    Setting Rules     59 Seeing Who’s Been Snooping on You     60    Basic Profile Analytics     61    Additional Information     61    Advanced Search     62 Looking for Work?     62 Creating Partnerships for Your Company     63 LinkedIn Company Pages     64 Generating Leads for Your Company     66 Backing Up     67 LinkedIn Signal     67 LinkedIn Connection Update     68 Grow Your Network Before You Need It     69 Chapter 5  Building a Network, 140 Characters at a Time: Twitter     71 Background     72 The Basics     72 Types of Tweets     73    Inspirational     73    Informative     73    Advocating     74    Entertaining     75 Brevity and Direct Messages     75 Retweets     76 Hat Tips     76 Goals     76 Finding Interesting People     77    Calvin Lee @mayhemstudios     77 Be Careful, Be Healthy     78 Twitter Is a Cocktail Party     79    Keep Self-Promotion to a Minimum     79    Introduce People You Admire to One Another     79    Make Quality Small Talk     80    Find the People You Have Things in Common With     80    Listen Carefully     80    Follow Up     80 Creating and Following Lists     81 Advanced Search     82 Gary Vaynerchuck @garyvee     83 Hashtags and Twitter Chats     84 Twitter Tools     87    HootSuite     87    Commun.it     87    Buffer     87    Bit.ly     88    Tweet Grader     88    Twitter Counter     88    Tweetbot     89    Plume     89 Tweet-Ups     89 Twitter for Business     90 Connecting from a 1972 VW Bus     91 Think Before You Tweet     92 Think Before You Let Others Tweet for You     92 Say Hello     93 Chapter 6  One Billion People Can’t Be Wrong: Facebook     95 Your Profile     96 What Your About Section Tells Me     97 What Are You Sharing?     97 Friend Requests     97 Don’t Abuse Your Friends     99 Privacy Settings and Tips     99 Liking Brands     100 Interest Lists     101 Smart Lists     101 Company Smart Lists     102 Groups     102    Creating a Group     103    Secret     103    Closed     103    Open     103 Happy Birthday!     104 Follow     105 Photos Albums     105 Growing Your Network     105    Networking Apps     106 Facebook for Business     107 Facebook Pages     108    Creating a Facebook Page     109 Follow the Rules     110 Facebook Page Tips     110 Facebook Insights     111 Page Posts     112 Facebook EdgeRank     112 Facebook Ads     113 Promoted Posts     113 Apps for Your Page     114 Grow Your Network Using Facebook     115 Chapter 7  Still Growing and One to Watch: Google+     117 Is Google+ for You?     118 Getting Started     119 Circles     120 Overbearing by Oversharing     122 Hangouts     122 Hangouts On Air     124 Communities     125 Google+ Pages     127 Google: The World’s Largest Search Engine     127 Google+ Local     128 Give Google+ a Try     129 Chapter 8  Content Is the Glue That Binds Us Together      131 Rolling and Shooting: Content Through Video and Photography     132 Instagram    133 How Do You Network on Instagram?     134 Flickr     135 Creative Commons     136 YouTube     137    Not Everyone Can Be a YouTube Celebrity     137 YouTube for Business     139    McDonalds Canada “Our Food. Your Questions.”     139 Network with the People Around You: Foursquare     140 Location, Location, Location: Yelp     142 Pinterest     142    Pinterest for Business     143 StumbleUpon     145 SlideShare     146    Slideshare for Business     147    Podcasting     147    Creating Your Own Podcast     149    Networking with Your Podcast     150 Content Is the Glue     151 Chapter 9  If You Build It, They Will Come: Organizing Events     155 Organizing BarCamp Nashville     156    Your Event Site     157    Event Size     158    Determining Budget    158    Soliciting Sponsors     158    Showing Value to Sponsors     159    Promoting Your Event     159    Location Selection     160 Organizing PodCamp Nashville     161 Local Events and Mixers     162    Geek Breakfast     162    Nashcocktail     163 Doing Some Good     165 Organizing Meetups for Business Networking     166 Serving as the Connector     167 Organizing Paid Conferences     167 Getting Started     168 Chapter 10  Listen Better. Remember More.     169 L.I.S.T.E.N.     170    Look Interested; Get Interested     171    Involve Yourself by Responding     172    Stay on Target     173 Test Your Understanding     174    Evaluate the Message     175    Neutralize the Feelings     176 Remember Names     177 Remember Faces     178 Refer to Smart Phones and Social Networks    180 Gain Trust, Respect, and Knowledge     180 Chapter 11  Business Cards That Rock and When to Use Them     183 Rules of Engagement     184 Importance of Knowing Your Audience     185 One Card to Rule Them All    186 A Card for the Occasion     187 Effective Design     188 Personal Photos on Cards     189 QR Codes     190 NFC Chips     191 Apps to the Rescue     192    CardMunch by LinkedIn     192    Hello by Evernote     193    Bump     193    Voice Recorder     193    Alternatives if You Don’t Use a Smart Phone     194 Follow-Up     194 Personal Style     194 Chapter 12  We Live and Die by Our Database     197 Size Doesn’t Matter     198 Caring For and Nurturing Your Database     198 Software Suggestions     199    Nimble     199    WriteThat.Name     200    Gmail and Outlook     200    Boomerang     200    LinkedIn     201    Choose What Works for You     201 Protecting Your Database     201 Backing Up     202    Backing Up Facebook     202    Backing Up Twitter Tweets     203    Backing Up LinkedIn     203 Creating Email Newsletters     204 Checking Back, Checking In     204 Change Is Guaranteed     205 Chapter 13  Strong Relationships Lead to Success     207 Meeting in Real Life     209 They Will Use the Web to Learn About You     210 Networking for Introverts     211 Rekindling Conversations     212 What You Should Do Now     213 Index 215