Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create

Table of Contents:
Chapter 1  Do Your Homework   1 Job Tips 4 Research People   5    Rapportive   7    Events and Conferences   8 Chapter 2  It Starts with a Coffee   17 Cold-Calling   18 The Coffee   20 The Meeting   21 Follow-Up   22 Laid Off and Networking   23 The New Kid in Town   24 Chapter 3  Your Home on the Web Needs More Than a Welcome Mat   29 About.me   30 Flavors.me 32 Blogging   33    Tumblr   34    Blogger   34    WordPress   35 Editorial Calendar   37 Commenting   38    Livefyre   38    IntenseDebate   38    Disqus   39 Blogger Tips   40    Know Why 40    Know Your Audience   40    Stick to Your Schedule   41    Encourage Conversation   41    Consider Moderation 41    Be Yourself   42    Use Social Sharing   43    A Picture Tells a Thousand Words   43    Increase Traffic with Search Engine Optimization   44 Chapter 4  Grow Your Network Before You Need It: LinkedIn   47 Creating Your Profile   48 Using Google’s Contextual Targeting Tool   49 There’s an App for That   50 Start Connecting   52 Requesting Connections   54 Promoting Your Profile   54 Taking Advantage of Endorsements   55 Adding Recommendations   55 Writing Recommendations   56 Sharing Great Content   57 Joining Groups   57 Creating a LinkedIn Group   58    Setting Rules   59 Seeing Who’s Been Snooping on You   60    Basic Profile Analytics   61    Additional Information   61    Advanced Search   62 Looking for Work?   62 Creating Partnerships for Your Company   63 LinkedIn Company Pages   64 Generating Leads for Your Company   66 Backing Up   67 LinkedIn Signal   67 LinkedIn Connection Update   68 Grow Your Network Before You Need It   69 Chapter 5  Building a Network, 140 Characters at a Time: Twitter   71 Background   72 The Basics   72 Types of Tweets   73    Inspirational   73    Informative   73    Advocating   74    Entertaining   75 Brevity and Direct Messages   75 Retweets   76 Hat Tips   76 Goals   76 Finding Interesting People   77    Calvin Lee @mayhemstudios   77 Be Careful, Be Healthy   78 Twitter Is a Cocktail Party   79    Keep Self-Promotion to a Minimum   79    Introduce People You Admire to One Another   79    Make Quality Small Talk   80    Find the People You Have Things in Common With   80    Listen Carefully   80    Follow Up   80 Creating and Following Lists   81 Advanced Search   82 Gary Vaynerchuck @garyvee   83 Hashtags and Twitter Chats   84 Twitter Tools   87    HootSuite   87    Commun.it   87    Buffer   87    Bit.ly   88    Tweet Grader   88    Twitter Counter   88    Tweetbot   89    Plume   89 Tweet-Ups   89 Twitter for Business   90 Connecting from a 1972 VW Bus   91 Think Before You Tweet   92 Think Before You Let Others Tweet for You   92 Say Hello   93 Chapter 6  One Billion People Can’t Be Wrong: Facebook   95 Your Profile   96 What Your About Section Tells Me   97 What Are You Sharing?   97 Friend Requests   97 Don’t Abuse Your Friends   99 Privacy Settings and Tips   99 Liking Brands   100 Interest Lists   101 Smart Lists   101 Company Smart Lists   102 Groups   102    Creating a Group   103    Secret   103    Closed   103    Open   103 Happy Birthday!   104 Follow   105 Photos Albums   105 Growing Your Network   105    Networking Apps   106 Facebook for Business   107 Facebook Pages   108    Creating a Facebook Page   109 Follow the Rules   110 Facebook Page Tips   110 Facebook Insights   111 Page Posts   112 Facebook EdgeRank   112 Facebook Ads   113 Promoted Posts   113 Apps for Your Page   114 Grow Your Network Using Facebook   115 Chapter 7  Still Growing and One to Watch: Google+   117 Is Google+ for You?   118 Getting Started   119 Circles   120 Overbearing by Oversharing   122 Hangouts   122 Hangouts On Air   124 Communities   125 Google+ Pages   127 Google: The World’s Largest Search Engine   127 Google+ Local   128 Give Google+ a Try   129 Chapter 8  Content Is the Glue That Binds Us Together    131 Rolling and Shooting: Content Through Video and Photography   132 Instagram 133 How Do You Network on Instagram?   134 Flickr   135 Creative Commons   136 YouTube   137    Not Everyone Can Be a YouTube Celebrity   137 YouTube for Business   139    McDonalds Canada “Our Food. Your Questions.”   139 Network with the People Around You: Foursquare   140 Location, Location, Location: Yelp   142 Pinterest   142    Pinterest for Business   143 StumbleUpon   145 SlideShare   146    Slideshare for Business   147    Podcasting   147    Creating Your Own Podcast   149    Networking with Your Podcast   150 Content Is the Glue   151 Chapter 9  If You Build It, They Will Come: Organizing Events   155 Organizing BarCamp Nashville   156    Your Event Site   157    Event Size   158    Determining Budget 158    Soliciting Sponsors   158    Showing Value to Sponsors   159    Promoting Your Event   159    Location Selection   160 Organizing PodCamp Nashville   161 Local Events and Mixers   162    Geek Breakfast   162    Nashcocktail   163 Doing Some Good   165 Organizing Meetups for Business Networking   166 Serving as the Connector   167 Organizing Paid Conferences   167 Getting Started   168 Chapter 10  Listen Better. Remember More.   169 L.I.S.T.E.N.   170    Look Interested; Get Interested   171    Involve Yourself by Responding   172    Stay on Target   173 Test Your Understanding   174    Evaluate the Message   175    Neutralize the Feelings   176 Remember Names   177 Remember Faces   178 Refer to Smart Phones and Social Networks 180 Gain Trust, Respect, and Knowledge   180 Chapter 11  Business Cards That Rock and When to Use Them   183 Rules of Engagement   184 Importance of Knowing Your Audience   185 One Card to Rule Them All 186 A Card for the Occasion   187 Effective Design   188 Personal Photos on Cards   189 QR Codes   190 NFC Chips   191 Apps to the Rescue   192    CardMunch by LinkedIn   192    Hello by Evernote   193    Bump   193    Voice Recorder   193    Alternatives if You Don’t Use a Smart Phone   194 Follow-Up   194 Personal Style   194 Chapter 12  We Live and Die by Our Database   197 Size Doesn’t Matter   198 Caring For and Nurturing Your Database   198 Software Suggestions   199    Nimble   199    WriteThat.Name   200    Gmail and Outlook   200    Boomerang   200    LinkedIn   201    Choose What Works for You   201 Protecting Your Database   201 Backing Up   202    Backing Up Facebook   202    Backing Up Twitter Tweets   203    Backing Up LinkedIn   203 Creating Email Newsletters   204 Checking Back, Checking In   204 Change Is Guaranteed   205 Chapter 13  Strong Relationships Lead to Success   207 Meeting in Real Life   209 They Will Use the Web to Learn About You   210 Networking for Introverts   211 Rekindling Conversations   212 What You Should Do Now   213 Index 215