Purposeful Speaking, 1/eis a 4-color version of Koch’s popular introduction to public speaking text, known for its intentionally-brief, nuts and bolts approach.   Considered the “best of the brief books” available in the market, Purposeful Speaking has been praised for its simplicity and practical, step-by-step approach to developing and delivering effective speeches.  The book continues to offer a clear, concise approach to the speechmaking process, allowing the reader to concentrate on the preparation, practice and presentation of their speeches without getting bogged down in theoretical discussions.   This version continues to provide a briefer, lower-cost alternative to traditional books, while offering an enhanced full-color design and expanded pedagogy, including all-new chapter reviews, exercises, running glossary and “Working with the Web” boxes.

Table of Contents:
Preface 1 Speech Communication   The Communicative Act     Communication Breakdowns    Listening  Getting Started Projecting Confidence The Truth about Nervousness How to Develop Self-Confidence Visual Imagery for Confidence in Public Speaking  A Script for Using Visual Imagery to Develop Confidence in Speaking Ethics in Communication Chapter Review  Key Terms   Exercises    Speech Assignments    2 Audience Analysis  Who Exactly Is My Audience?   What Response Can I Reasonably Expect from My Audience? Will My Audience Find This Subject Useful? Will My Audience Find This Subject Interesting? What Is My Audience’s Knowledge of My Subject? What Demographic Characteristics Should I Consider About My Audience? Is My Audience’s Attitude Favorable, Indifferent, or Opposed? Chapter Review  Key Terms Exercises Speech Assignments   3 Determine Your Purpose and Subject Selecting a Subject  Specific Purpose The Central Idea Chapter Review Key Terms Exercises Speech Assignments 4 The Introduction and Conclusion Objectives of Introductions Attention Step in Introductions Types of Conclusions Sample Full Sentence Outline for a Speech to Instruct Chapter Review  Key Terms Exercises  Speech Assignments 5 Gathering Supporting Material Personal Experience and Knowledge Clustering The Library The Librarian Electronic Resources The Internet Ethics in Using the Internet The World Wide Web E-mail Telnet Usenet Interviewing Taking Notes Chapter Review Key Terms Exercises Speech Assignments   6 Supporting Your Ideas  Examples Explanation Statistics Testimony Comparison and Contrast Visual Aids Computer-Generated Visual Aids Combined Supports Chapter Review Key Terms Exercises 7 Speech Assignments Preparing the Content of Your Speech Organizing Your Speech Planning the Body Outlining Your Speech Body of Speech Transitions Chapter Review Key Terms Exercises Speech Assignments   8 Delivering Your Speech     Impromptu Speeches Manuscript Speeches Memorized Speeches Extemporaneous Speeches Nonverbal Communication Effective Word Choice Vividness Appropriateness Extemporaneous Method Sample Delivery Outline Using Note Cards Practicing the Speech Delivery Pitfalls Chapter Review Key Terms Exercises Speech Assignments   9 Informing Demonstration Speeches  Description Speeches Expository Speeches Guidelines for Informative Speaking Sample Speech to Inform Chapter Review Key Terms Exercises Speech Assignments Appendix: Sample Informative Speech Topics 10 Persuasion Persuasion Defined Deductive Reasoning Inductive Reasoning Other Forms of Reasoning Fallacies Types of Persuasive Speeches Sample Speech to Convince Sample Speech to Reinforce Chapter Review Key Terms Exercises Speech Assignments Appendix: Sample Persuasive Speech Topics   11 Group Communication The Functions of Discussion Types of Discussion Participating in Discussion  Moderating the Discussion A Pattern for Problem Solving Chapter Review Key Terms Exercises   Glossary Index  Photo Credits Text Credits