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Services Marketing, International Edition

Services Marketing, International Edition


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About the Book

Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products.


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Product Details
  • ISBN-13: 9780538476454
  • Publisher: Cengage Learning, Inc
  • Binding: Paperback
  • Height: 255 mm
  • Returnable: Y
  • Weight: 864 gr
  • ISBN-10: 0538476451
  • Publisher Date: 08 Sep 2010
  • Edition: International ed of 4th revised ed
  • No of Pages: 488
  • Spine Width: 18 mm
  • Width: 203 mm


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