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Home > The Spatula Volume 9, No. 5: (English)
The Spatula Volume 9, No. 5: (English)

The Spatula Volume 9, No. 5: (English)

          
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About the Book

This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1903 Excerpt: ... public for any length of time, because people consider themselves better judges of soda water than they do of medicines, the properties of which they are very ignorant of and often place implicit confidence in the druggist's word. But soda water is different; you must satisfy your customer. Of course the old saying is still true, " You can fool all the people some of the time, and some of the people all of the time, but you can't fool all the people all the time." And it means constant care to keep up to the standard of the man you can't fool. Soda drinkers are divided into two classes?--one the crank on soda water, who drinks it at all times of the year and knows a good one from a poor one--cater to this class; it is the kind of trade that pays. The other class is composed of the occasional indulger in a glass of soda. This one is swayed by gaudy signs, offers of much for little money and served in very large glasses, etc. Every nickel is worth the getting, but you can secure more nickles from even this class by a good reputation than you can by a poor one. Our attention must.largely be devoted to securing the trade of the first class mentioned; they are the ones upon whom we depend for the upbuilding of our trade. The man who is just starting to build up a business has great disadvantages, because he must have something better than the man with the established reputation or else the critical man will to the other man every time--"just as good" never wins away from old friends, to do that you must give something better. When you know that your competitor is serving goods that are A i, you must study his weak point if you are to pull away your share of the trade. There are two points where a man with a reputation is likely to be weak: o...


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Product Details
  • ISBN-13: 9781130763188
  • Publisher: Rarebooksclub.com
  • Publisher Imprint: Rarebooksclub.com
  • Height: 246 mm
  • No of Pages: 24
  • Series Title: English
  • Weight: 64 gr
  • ISBN-10: 1130763188
  • Publisher Date: 01 Mar 2012
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 189 mm


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