Carmen R. SantosDr. Carmen Rodríguez Santos is a member of staff of the Department of Marketing at the University of León in Spain. She is also a Visiting Professor at several well-known institutions in France and Germany. She is the Central Co-ordinator of the Consmer Behaviour Erasmus Network (COBEREN), leading 38 research teams from 30 countries. The aim of this network is to gather information and undertake in-depth analyses of European Consumers in various sectors of the economy. She is Country Director of the EuroMed Research Institute, and Country Co-ordinator for the European Master in Business Studies (EMBS). Her teaching and research activities include consumer behaviour, advertising and international market research. She has published a range of items in prestigious Spanish and international journals. Her experience in leading projects in Spain and elsewhere is widely acknowledged. She also works as consultant for a number of firms. Read More Read Less