Francesco CasarinFrancesco Casarin is a Full Professor of Marketing in the Department of Management, Ca’ Foscari University of Venice (Italy). He is co-editor of Mercati & Competitività , the official academic journal of the Italian Marketing Society. He serves as Diector of the Masters’ Programme in Management of Cultural and Artistic Activities, offered by Ca’Foscari - ESCP Europe (Venice-Paris specialized masters’ Programme). He is also co-founder of the M.A.C.Lab Management of Culture Laboratory. He has held previous teaching positions at the University of Padua. Since 1989 his research activity has included mainly consumer behaviour, and marketing for tourism products and cultural products. Currently he focuses on destination marketing, cultural marketing and communication, sponsorship programs evaluation, elders consumer behaviour. He is author of several books and many articles about marketing subjects. Read More Read Less