Pirjo LaaksonenPirjo Laaksonen is a Professor of Marketing at the University of Vaasa, Finland. Her main research interests cover the meaning(s) of consumption and consumer goods, involvement, shopping, purchasing behaviour, and the contexts of consumption. Her recnt research has focused on the meanings of responsibility and its different manifestations in consumption actions. She has published in International Journal of Research in Marketing, Psychology & Marketing , Journal of Product and Brand Management , and International Journal of Management Cases , and others. Laaksonen is an active participant in consumer-related discussion forums in Finland and one of the originators of Finnish Association of Consumer Research. Read More Read Less