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Charles R. Taylor

Charles R. TaylorCharles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA.  Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to Forbes.com.  His research interests inclue advertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding Contribution to Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to the Advertising Field from the European Academy of Advertising. Read More Read Less

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1.
The SAGE Handbook of Marketing EthicsPOD/NR
The SAGE Handbook of Marketing Ethics
By: Charles R. Taylor, Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl
Publisher: SAGE Publications Ltd
No Review Yet
₹21,370
Binding:
Hardback
Release:
19 Oct 2020
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
2.
Humor in Advertising28 %
Humor in Advertising
By: Charles R. Taylor, Charles S. Gulas, Marc G. Weinberger
Publisher: Taylor & Francis Ltd
No Review Yet
₹5,624
₹4,049
Binding:
Paperback
Release:
25 Sep 2023
Language:
English
Available
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3.
Electronic Word of Mouth as a Promotional Technique31 %
Electronic Word of Mouth as a Promotional Technique
By: Charles R. Taylor, Shu-Chuan Chu, Juran Kim
Publisher: Taylor & Francis Ltd
No Review Yet
₹5,394
₹3,722
Binding:
Paperback
Release:
30 Jun 2020
Language:
English
Available
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4.
Computational Methods for Sensor Material Selection37 %
Computational Methods for Sensor Material Selection
By: Margaret A. Ryan, Abhijit V. Shevade, Charles J. Taylor, M. L. Homer, Joseph R. Stetter
Publisher: Springer-Verlag New York Inc.
No Review Yet
₹16,274
₹10,253
Binding:
Hardback
Release:
16 Oct 2009
Language:
English
Available
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5.
Leveraged Marketing Communications28 %
Leveraged Marketing Communications
By: Charles R. Taylor, Sukki Yoon, Yung Kyun Choi
Publisher: Taylor & Francis Ltd
No Review Yet
₹5,624
₹4,049
Binding:
Paperback
Release:
25 Sep 2023
Language:
English
Available
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6.
Humor in Advertising48 %
Humor in Advertising
By: Charles R. Taylor, Charles S. Gulas, Marc G. Weinberger
Publisher: Taylor & Francis Ltd
No Review Yet
₹19,530
₹10,156
Binding:
Hardback
Release:
22 Jun 2021
Language:
English
Available
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7.
Leveraged Marketing Communications48 %
Leveraged Marketing Communications
By: Charles R. Taylor, Sukki Yoon, Yung Kyun Choi
Publisher: Taylor & Francis Ltd
No Review Yet
₹19,530
₹10,156
Binding:
Hardback
Release:
31 May 2021
Language:
English
Available
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8.
Current Research on Gender Issues in Advertising30 %
Current Research on Gender Issues in Advertising
By: Charles R. Taylor, Yorgos Zotos, Stacy Grau
Publisher: Taylor & Francis Ltd
No Review Yet
₹5,624
₹3,937
Binding:
Paperback
Release:
14 Aug 2020
Language:
English
Available
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9.
Electronic Word of Mouth as a Promotional Technique31 %
Electronic Word of Mouth as a Promotional Technique
By: Charles R. Taylor, Shu-Chuan Chu, Juran Kim
Publisher: Taylor & Francis Ltd
No Review Yet
₹19,375
₹13,369
Binding:
Hardback
Release:
16 Oct 2018
Language:
English
Available
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10.
Current Research on Gender Issues in Advertising49 %
Current Research on Gender Issues in Advertising
By: Charles R. Taylor, Yorgos Zotos, Stacy Grau
Publisher: Taylor & Francis Inc
No Review Yet
₹21,420
₹10,924
Binding:
Hardback
Release:
06 Feb 2018
Language:
English
Available
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11.
Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing
By: Charles R. Taylor, Shaoming Zou, Marko Sarstedt, Manfred Schwaiger
Publisher: Emerald Publishing Limited
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₹3,260
Binding:
Hardback
Release:
23 Aug 2011
Language:
English
Available
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12.
Police Administration : Structures, Processes, and Behavior
Police Administration : Structures, Processes, and Behavior
By: Leonard Territo, Charles R. Swanson, Robert W. Taylor
Publisher: Prentice Hall (a Pearson Education company)
No Review Yet
₹3,359
Binding:
Hardback
Release:
11 Jan 1993
Language:
English
Available
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13.
Police Administration
Police Administration
By: Leonard Territo, Charles R. Swanson, Robert W. Taylor
Publisher: Prentice Hall
No Review Yet
₹3,763
Binding:
Hardback
Release:
15 Dec 1997
Language:
English
Available
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14.
Computational Methods for Sensor Material Selection37 %
Computational Methods for Sensor Material Selection
By: Margaret A. Ryan, Abhijit V. Shevade, Charles J. Taylor, M. L. Homer, Joseph R. Stetter
Publisher: Springer-Verlag New York Inc.
No Review Yet
₹11,934
₹7,518
Binding:
Paperback
Release:
20 Nov 2014
Language:
English
Available
Ships within 14-16 Days Explain..
15.
New Directions in International Advertising Research17 % POD/NR
New Directions in International Advertising Research
By: Charles R. Taylor, S. Tamer Cavusgil
Publisher: Emerald Publishing Limited
No Review Yet
₹16,653
₹13,822
Binding:
Hardback
Release:
26 Sep 2002
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
16.
Cross-Cultural Buyer Behavior14 % POD/NR
Cross-Cultural Buyer Behavior
By: Charles R. Taylor, Doo-Hee Lee, S. Tamer Cavusgil
Publisher: Emerald Publishing Limited
No Review Yet
₹17,019
₹14,636
Binding:
Hardback
Release:
01 May 2007
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
17.
Bleak HousePOD/NR
Bleak House
By: Taylor R Anderson , Charles Dickens
Publisher: Createspace Independent Publishing Platform
No Review Yet
₹2,449
Binding:
Paperback
Release:
15 Aug 2017
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
18.
Uncle Jeremiah And His Neighbors At The St. Louis Exposition (1904)POD/NR
Uncle Jeremiah And His Neighbors At The St. Louis Exposition (1904)
By: R W Taylor, Charles M Stevens
Publisher: Kessinger Publishing
No Review Yet
₹3,015
Binding:
Paperback
Release:
10 Sep 2010
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
19.
Uncle Jeremiah And His Neighbors At The St. Louis Exposition (1904)POD/NR
Uncle Jeremiah And His Neighbors At The St. Louis Exposition (1904)
By: R W Taylor, Charles M Stevens
Publisher: Kessinger Publishing
No Review Yet
₹2,936
Binding:
Paperback
Release:
22 Oct 2007
Language:
English
International Edition
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Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
20.
Revel for Terrorism, Intelligence and Homeland Security, Student Value Edition Plus Access Code Package11 % NR
Revel for Terrorism, Intelligence and Homeland Security, Student Value Edition Plus Access Code Package
By: Charles R Swanson, Robert W. Taylor
Publisher: Pearson
No Review Yet
₹2,168
₹1,930
Binding:
SA
Release:
12 Jan 2018
Language:
English
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