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Patrick De Pelsmacker

Patrick De PelsmackerPatrick De Pelsmacker is Professor of Marketing at the University of Antwerp, Belgium and part-time professor at Ghent University, Belgium. His research focuses on advertising to children and teenagers, advertising effectiveness, online behavior, susainable consumer behavior, and cross-cultural consumer behavior. His research has been published in journals such as Journal of Advertising, International Journal of Advertising, Journal of Business Research, Young Consumers, Journal of Environmental Psychology, Ecological Economics, and International Marketing Review. Read More Read Less

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1.
Marketing Communications: A European Perspective38 %
Marketing Communications: A European Perspective
By: Patrick De Pelsmacker, Joeri van den Bergh, Maggie Geuens, Gudrun Roose
Publisher: Pearson Education Limited
No Review Yet
₹7,067
₹4,382
Binding:
Paperback
Release:
15 Apr 2025
Language:
English
Available
Ships within 4-6 Days Explain..
2.
Advanced Introduction to Advertising30 %
Advanced Introduction to Advertising
By: Patrick De Pelsmacker
Publisher: Edward Elgar Publishing Ltd
No Review Yet
₹11,224
₹7,857
Binding:
Hardback
Release:
25 Jan 2022
Language:
English
Available
Ships within 12-14 Days Explain..
3.
Advanced Introduction to Advertising27 %
Advanced Introduction to Advertising
By: Patrick De Pelsmacker
Publisher: Edward Elgar Publishing Ltd
No Review Yet
₹2,373
₹1,732
Binding:
Paperback
Release:
25 Jan 2022
Language:
English
Available
Ships within 12-14 Days Explain..
4.
Marketing Communications
Marketing Communications
By: Patrick De Pelsmacker, Joeri van den Bergh, Maggie Geuens, Stephen Robbins
Publisher: Pearson Education Limited
No Review Yet
₹4,036
Binding:
Paperback
Release:
04 Feb 2021
Language:
English
Available
Ships within 4-6 Days Explain..
5.
Advances in Advertising Research (Vol. V)36 %
Advances in Advertising Research (Vol. V)
By: Patrick De Pelsmacker, Shintaro Okazaki, Ivana Bušljeta Banks
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹5,474
₹3,503
Binding:
Hardback
Release:
08 Dec 2014
Language:
English
Available
Ships within 12-14 Days Explain..
6.
Advances in Advertising Research (Vol. V)36 %
Advances in Advertising Research (Vol. V)
By: Patrick De Pelsmacker, Shintaro Okazaki, Ivana Bušljeta Banks
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
No Review Yet
₹5,474
₹3,503
Binding:
Paperback
Release:
29 Oct 2016
Language:
English
Available
Ships within 12-14 Days Explain..
7.
Marketing Communications
Marketing Communications
By: Patrick De Pelsmacker, Joeri van den Bergh, Maggie Geuens
Publisher: Pearson Education Limited
No Review Yet
₹3,576
Binding:
Paperback
Release:
28 Jul 2017
Available
Ships within 4-6 Days Explain..
8.
A Reader in Marketing Communications48 %
A Reader in Marketing Communications
By: Philip Kitchen, Don E. Schultz, Patrick De Pelsmacker, Lynne Eagle
Publisher: Taylor & Francis Ltd
No Review Yet
₹6,943
₹3,610
Binding:
Paperback
Release:
08 Dec 2005
Language:
English
Available
Ships within 20-22 Days Explain..
9.
The SAGE Handbook of Marketing Ethics14 % POD/NR
The SAGE Handbook of Marketing Ethics
By: Charles R. Taylor, Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl
Publisher: SAGE Publications Ltd
No Review Yet
₹19,065
₹16,396
Binding:
Hardback
Release:
19 Oct 2020
Language:
English
International Edition
Ships within 12-14 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
10.
A Primer for Integrated Marketing Communications1 % POD/NR
A Primer for Integrated Marketing Communications
By: Philip Kitchen, Patrick De Pelsmacker
Publisher: Taylor & Francis Ltd
No Review Yet
₹26,840
₹26,572
Binding:
Hardback
Release:
08 Jul 2004
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
11.
A Primer for Integrated Marketing Communications2 % POD/NR
A Primer for Integrated Marketing Communications
By: Philip Kitchen, Patrick De Pelsmacker
Publisher: Taylor & Francis Ltd
No Review Yet
₹6,343
₹6,216
Binding:
Paperback
Release:
08 Jul 2004
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
12.
A Reader in Marketing Communications1 % POD/NR
A Reader in Marketing Communications
By: Philip Kitchen, Don E. Schultz, Patrick De Pelsmacker, Lynne Eagle
Publisher: Taylor & Francis Ltd
No Review Yet
₹23,180
₹22,948
Binding:
Hardback
Release:
08 Dec 2005
Language:
English
International Edition
Ships within 14-16 Days Explain..
Free Shipping in India and low cost Worldwide.
Print On Demand
Print On Demand (POD) titles : are those which have been especially printed by the Publisher / Vendor partner only after an order for them has been received. They are also classified as Non-Returnable.
Non-Returnable titles : are those which have been classified as Non-Returnable under any circumstance by International Publishers / Vendor partners.
13.
Marketing Communications
Marketing Communications
By: Patrick De Pelsmacker, Joeri van den Bergh, Maggie Geuens
Publisher: Pearson Education Limited
No Review Yet
₹4,855
Binding:
Digital download
Release:
12 Feb 2021
Language:
English
Out of Stock
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14.
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics
By: Charles R. Taylor, Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl
Publisher: Sage Publications Ltd (Digital)
No Review Yet
₹9,645
Binding:
Digital download and online
Release:
05 Oct 2020
Language:
English
Out of Stock
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15.
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics
By: Charles R. Taylor, Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl
Publisher: Sage Publications Ltd (Digital)
No Review Yet
₹9,645
Binding:
Digital download and online
Release:
05 Oct 2020
Language:
English
Out of Stock
Notify me when this book is in stockNotify Me
16.
The SAGE Handbook of Marketing Ethics
The SAGE Handbook of Marketing Ethics
By: Charles R. Taylor, Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl
Publisher: Sage Publications Ltd (Digital)
No Review Yet
₹9,645
Binding:
Digital download and online
Release:
05 Oct 2020
Language:
English
Out of Stock
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17.
Foundations of Marketing Communications
Foundations of Marketing Communications
By: Patrick De Pelsmacker, Joeri van den Bergh, Maggie Geuens
Publisher: FT Press
No Review Yet
₹6,842
Binding:
Paperback
Release:
23 Jun 2005
Language:
English
Out of Stock
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