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The SAGE Handbook of Marketing Ethics

The SAGE Handbook of Marketing Ethics

          
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About the Book

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices.

Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.

PART 1: Foundations of Marketing Ethics

PART 2: Theoretical and Research Approaches to Marketing Ethics

PART 3: Marketing Ethics and Social Issues

PART 4: Issues in Consumer Ethics

PART 5: Ethical Issues in Specific Sectors

PART 6: Ethical Issues in the Marketing Mix

PART 7: Concluding Comments and Reflections



Table of Contents:
Part 1: Foundations of Marketing Ethics Chapter 1: Introduction to Marketing Ethics - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor Chapter 2: Internal and external drivers of an ethical international marketing strategy: Implications on reputational advantage and performance - Leonidas C. Leonidou, Bilge Aykol, & Pantelitsa Eteokleous Part 2: Theoretical and Research Approaches to Marketing Ethics Chapter 3: Cross-cultural and religious perspectives on marketing ethics - Charles R. Taylor & Mivena Panteqi Chapter 4: An Interdisciplinary View of Marketing Ethics - Dominik Mahr, Martina Caic, & Gaby Odekerken-Schröder Chapter 5: Conducting Ethical Research in Marketing - Mathieu Alemany Oliver Chapter 6: Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics - Caroline Moraes, Solon Magrizos, & Lucy Hebberts Chapter 7: Parental mediation of children′s exposure to online media and advertising - Patrick De Pelsmacker, Kristien Daems, & Ingrid Moons Part 3: Marketing Ethics and Social Issues Chapter 8: Marketing to vulnerable consumers - Brian Young Chapter 9: Cross-cultural and sub-cultural issues in marketing ethics - Daniel E. Palmer Chapter 10: Stereotyping in Marketing - Martin Eisend & Sofiia Kanevska Chapter 11: Cultural Appropriation - Ann-Marie Kennedy & Marian Makkar Chapter 12: Appearances Matter: The Impact of Unattainable Idealizations of an Individual′s Physical Self - Lynne Eagle & Rachel Hay Chapter 13: Ethical Issues in Marketing to the LGBT Community: of becoming visible and being targeted - Stephan Dahl Chapter 14: Ethical Perspectives on Sustainability in Marketing - Mark Peterson Part 4: Issues in Consumer Ethics Chapter 15: Circular economy and sustainable consumption: Suggestions for ethical marketing - Johan Jansson Chapter 16: Sustainability Marketing: Products, Fairtrade, and Greenwashing - Caroline Oates Chapter 17: Business-to-Business (Industrial) Marketing Ethics - Ross Brennan Chapter 18: Ethics of Social Marketing and Non-Profit/Charity Marketing - Krzysztof Kubacki & Natalia Szablewska Chapter 19: Ethical Issues in Tourism - Tazim Jamal & Seunghoon Lee Chapter 20: Social Causes, Consumer Activism and Human Rights - Natalia Szablewska, Tanja Kamin & Krzysztof Kubacki Part 5: Ethical Issues in Specific Sectors Chapter 21: Ethics and Corporate Social Responsibility - Karla Gower Chapter 22: Ethics in Financial Products Marketing - Michelle Cull, Suzan Burton, & Regan Lam Chapter 23: Consumer and Marketing Ethics: A Case of the Fashion Industry - Srikant Manchiraju & Amrut Sadachar Chapter 24: Ethical Considerations for Pharmaceutical Marketing - Christian Lolk & Charles R. Taylor Chapter 25: Ethical Marketing of Harmful Products: Sugar, Alcohol and Tobacco - Karmen Lužar, Steven Greenland, & David Low Chapter 26: Food Marketing Ethics - Morven G. McEachern Chapter 27: Ethical Aspects of Digital (eHealth and mHealth) Marketing - Isabell Koinig, Sandra Diehl, & Ralf Terlutter Part 6: Ethical Issues in the Marketing Mix Chapter 28: Product and Branding Ethics - Béatrice Parguel & Elisa Monnot Chapter 29: The Ethics of Pricing - Juan Manuel Elegido Chapter 30: Personalization in digital marketing: implementation strategies and the corresponding ethical issues - Roseline van Gogh, Michel Walrave, & Karolien Poels Chapter 31: Digital Marketing and Social Media - Annmarie Hanlon Chapter 32: Ethics within Sponsorship - Nicolas Chanavat & Guillaume Bodet Chapter 33: The Sales Ethics Subculture - Greg W. Marshall, O.C. Ferrell, Victoria Bush, Mark W. Johnston, & Linda Ferrell Chapter 34: Ethics in Public Relations - Peter Neijens Part 7: Concluding Comments and Reflections Chapter 35: Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector - Brendan James Keegan & Lee Smorthit Chapter 36: Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry - Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker, & Charles R. Taylor Chapter 37: Concluding Comments Regarding the Challenges of Marketing Ethics - Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl, & Charles R. Taylor


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Product Details
  • ISBN-13: 9781529709292
  • Publisher: SAGE Publications Ltd
  • Publisher Imprint: SAGE Publications Ltd
  • Height: 246 mm
  • No of Pages: 576
  • Spine Width: 40 mm
  • Width: 174 mm
  • ISBN-10: 1529709296
  • Publisher Date: 19 Oct 2020
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Weight: 1110 gr


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