N Jagdish Sheth

N Jagdish Sheth Dr. Jagdish (Jag) N Sheth, the Charles H Kellstadt Professor of Marketing at Emory University’s Goizueta Business School, has been teaching and writing on global business for 35 years. An internationally renowned speaker, writer and thinker, he as given hundreds of keynote addresses and presentations in more than 20 countries. His vast experience in Asia includes his role as advisor to the Government of Singapore on how to position that nation in the region’s emerging economies, including China and India. He is also the Founder of the India, China and America (ICA) Institute a non-profit research and education network of well respected management thought leaders and government advisors (www.icainstitute.org)

Dr. Sheth’s widely-read and much translated books have secured his reputation for innovative thinking and groundbreaking concepts across the spectrum of management disciplines. His best-selling Clients for Life (coauthored with Andrew Sobel) was the first book to illuminate the transition from the role of the “expert for hire” to “trusted advisor” – a message of critical importance to all professional services companies.
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Purpose-Driven Pricing38 %
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Artificial Intelligence in Customer Service37 %
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The Accidental Scholar20 %
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Artificial Intelligence in Customer Service37 %
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Customer Centric Support Services in the Digital Age37 %
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Marketing Management | Indian Case Studies Included| Sixteenth Edition| By Pearson23 %
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Marketing Theory: Evolution and Evaluation of Schools of Marketing Thought26 %
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The Sustainability Edge27 %
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Legends in Consumer Behavior: C Whan Park22 %
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Customer Relationship Management21 %
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The 4 A's of Marketing27 %
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21 Dec 2011
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Legends in Marketing: George S. Day22 %
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19 Jan 2016
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The Howard - Sheth Theory of Buyer Behavior34 %
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Legends in Marketing: Kent B. Monroe22 %
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11 Jul 2011
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Legends in Marketing: Philip Kotler
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06 Feb 2012
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Legends in Consumer Behavior: Morris B. Holbrook22 %
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17 Apr 2015
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Legends in Marketing: Yoram 'Jerry' Wind22 %
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15 Mar 2014
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Genes, Climate, and Consumption Culture50 %
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Legends in Marketing:  Gerald Zaltman22 %
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