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Mass Media Communication
Mass Media Communication
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International Edition


About the Book

The present book has been conceptualized and designed as a text which looks into the theories and practices of mass media communication. It undertakes a thorough look into the principles and practices which have defined mass media communication over the years, and how, under the onslaught of emerging technologies and media, the process is undergoing changes. Both theories and practices have been given in comprehensive detail, and the main agenda is to give readers a thorough account of what entails the field of mass media communication in the present era. It is hoped that the incisive and comprehensive content of the text serves well for all.About the AuthorB. K. Ahuja, holds a master's degree in computer applications and teachers at the Jawaharlal Nehru University in New Delhi. He is associated with various media organisations and computer societies in India and abroad.Table of ContentsPreface Introduction to Mass Communication Theories of Mass Communication Print Media Radio Evolution of Television Film as a Mass Medium Internet as Mass Medium Mass Media Convergence Development of Mass Media in India Status of Modern Mass Media Mass Media Audience Impact and Influence of Mass Media Mass Media and Public Responsibility Mass Media: Regulation and Censorship Bibliography Index


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Product Details
  • ISBN-13: 9788189005351
  • Publisher: Saurabh Publishing House
  • Publisher Imprint: Saurabh Publishing House
  • ISBN-10: 8189005359
  • Publisher Date: 30 Mar 2010
  • Binding: Hardback


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