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Unternehmenskulturanalyse im Baugewerbe in Sachsen anhand der Unternehmung KSG-Bau GmbH Lampertswalde

Unternehmenskulturanalyse im Baugewerbe in Sachsen anhand der Unternehmung KSG-Bau GmbH Lampertswalde

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Sonstiges, Note: 2,7, Hochschule Zittau/Görlitz; Standort Zittau, Sprache: Deutsch, Abstract: Alternde Belegschaften, Fachkräftemangel und War for Talents - das sind derzeit wesentliche Tendenzen in der Arbeitswelt. Um neue, qualifizierte Fachkräfte für das eigene Unternehmen zu gewinnen und bewährte Fachkräfte an das Unternehmen zu binden, muss sich das Unternehmen als attraktiver Arbeitgeber positionieren. Die Unternehmenskultur eines Unternehmens ist ein wichtiger Bestandteil der Arbeitgebermarke, wenn nicht sogar der wichtigste (Homma, Bauschke, & Hofmann, 2014). "Eine Unternehmenskultur ist immer vorhanden. Es ist nicht möglich, dass es keine Unternehmenskultur gibt" (Herbst, 1998). Diese ist in ein landeskulturelles Umfeld integriert und wird durch gesellschaftliche Werte, Normen und Bräuche beeinflusst (Kreikebaum, 1998). Dass der Unternehmenskultur einen hohen Stellenwert zukommt, haben die Topmanager schon längst erkannt. Dies bestätigt eine Studie der Managementberatung Kienbaum aus dem Jahre 2011 (Leitl, Meifert, & Sackmann, o. J.). Demnach betrachten die Topmanager jedes zweiten Unternehmens die Unternehmenskultur als einen immer wichtiger werden Aspekt des Unternehmenserfolges. Gründe sind die positiven Effekte einer erfolgreichen Unternehmenskultur z. B. die Identifikation der Mitarbeiter mit dem Unternehmen, den Produkten und Leistungen, wodurch sich die Mitarbeiter stärker für das Unternehmen einsetzen, Freude an ihrer Arbeit haben, ihren Arbeitgeber empfehlen. Darüber hinaus führt dies zu einem höheren Verantwortungsbewusstsein, mehr Zusammengehörigkeitsgefühl sowie zu unternehmerischem Denken und Handeln (Wien & Franzke, 2014). Es stellt sich die Frage wer einen besonders starken Einfluss auf die Ausprägung und Glaubwürdigkeit einer Unternehmenskultur hat, um das Unternehmen durch dessen positive Effekte für die Herausforderung des Fachkräftemangels zu stärken. Den Führungskräfte


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Product Details
  • ISBN-13: 9783668956193
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 32
  • Spine Width: 2 mm
  • Weight: 54 gr
  • ISBN-10: 3668956197
  • Publisher Date: 09 May 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Untersuchung der Unternehmenskultur im Unternehmen nach Schein
  • Width: 148 mm


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