Charles R TaylorCharles R. Taylor is John A. Murphy Professor of Marketing, Villanova University School of Business, USA. Taylor is Editor-in-Chief of the International Journal of Advertising and is a regular contributor to Forbes.com. His research interests includeadvertising effectiveness, global marketing and advertising, Super Bowl advertising, and marketing and public policy issues, as well as advertising ethics. He has published in numerous journals and has won the Ivan Preston Award for Outstanding Contribution to Research from the American Academy of Advertising and the Flemming Hansen Award for Outstanding Contribution to the Advertising Field from the European Academy of Advertising. Read More Read Less