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Marketing Plan Handbook

Marketing Plan Handbook

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International Edition

About the Book

Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.

About the Author: Robert W. Bly is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct response marketing. He became a self-made multimillionaire while still in his 30s and is the author of The Copywriter's Handbook and Secrets of a Freelance Writer. Bly writes a column for Target Marketing magazine and publishes his e-newsletter, The Direct Response Letter, for more than 60,000 subscribers.

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Product Details
  • ISBN-13: 9781599185590
  • Publisher: Entrepreneur Press
  • Publisher Imprint: Entrepreneur Press
  • Depth: 19
  • Height: 226 mm
  • No of Pages: 364
  • Series Title: English
  • Sub Title: Develop Big-Picture Marketing Plans for Pennies on the Dollar
  • Width: 152 mm
  • ISBN-10: 1599185598
  • Publisher Date: 24 Nov 2015
  • Binding: Paperback
  • Edition: 2
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 524 gr

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